Narrative Writer

Rigi; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

High-ownership role

Opportunity to shape ad narratives

Collaborate with leadership

Job summary

Rigi in Bengaluru is seeking a Narrative Writer to craft compelling backstories and hooks for our micro-drama episodes. With a focus on engaging storytelling techniques, you will collaborate with the performance marketing team to align narratives with visual pacing.

The ideal candidate has a minimum of 3 years’ experience in scriptwriting, particularly in digital-first content and must be fluent in Hindi. This role offers a unique opportunity to directly influence the growth of a fast-scaling consumer brand.

Qualifications

• Minimum 3 years of experience in scriptwriting for digital entertainment.
• Proven ability to write captivating short-form content.
• Must have knowledge of narrative structures like 'The Hero’s Journey'.

Responsibilities

• Write 10–30 second narrative hooks that engage audiences.
• Establish stakes and motivations in the narratives.
• Collaborate with the performance marketing team.

Skills

Scriptwriting for digital-first content

Understanding of emotional triggers

Fluent in Hindi

Ability to analyze performance data

Job description

We are looking for a master storyteller who understands that the first 5 seconds of a video can make or break a campaign. Our ads aren't just commercials; they are serialised micro-dramas. We need a Narrative Writer who can craft compelling backstories, high-stakes openings, and "hooks" that stop the scroll and keep the audience glued to the screen.

Key Responsibilities

• Write 10–30 second narrative "hooks" or backstories that lead seamlessly into our micro-drama episodes.
• Quickly establish stakes, motivations, and conflicts that make the audience care about the characters instantly.
• Analyze performance data to understand which narrative tropes are working and pivot your writing style accordingly.
• Work closely with the performance marketing team to ensure the narrative aligns with visual pacing and conversion goals.
• Stay ahead of digital storytelling trends to engage the audience with new creative ideas.

Requirements

• Minimum 3 years of experience in scriptwriting for digital-first content, preferably within digital entertainment, OTT platforms, or high-growth D2C brands.
• Proven ability to write short-form content that captures attention immediately (Short films, viral reels, or YouTube storytelling).
• A deep understanding of "The Hero’s Journey," "Open Loops," and emotional triggers (betrayal, revenge, underdog stories, etc.).
• Must be able to work from our Bangalore office to collaborate with the creative team in person.
• Bonus Points if you have worked on “Micro-Drama” apps.
• Fluent Hindi communication is mandatory (spoken).

Why Join Us

• High-ownership role with direct impact on growth.
• Opportunity to shape the ad narrative engine of a fast-scaling consumer brand.
• Collaborate directly with Viralo’s leadership to define and scale the creative direction for ads.