Modern Retail Specialist

Philips; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Philips in Bengaluru, India seeks a Regional Trade Marketing Manager to lead activations and brand visibility across Modern & Traditional trade. You will drive sell-out for ISP and NON-ISP outlets, collaborate with sales to hit targets, and develop ISPs and merchandisers while ensuring optimal shelf presence and promotions.

The role requires strong planning, data analysis, and leadership with extensive travel (about 80% of days).

Qualifications

• Sell-out manager experience in FMCG/FMCD
• Understanding of marketing and sales for reputed brands
• Leadership to manage a team and drive performance
• Strong planning and execution skills with data-driven reporting
• Excellent communication, attention to detail, high commitment
• Willingness to travel extensively (about 80% of working days)

Responsibilities

• Manage regional trade activations and brand visibility in Modern & Traditional trade for Philips PH business.
• Responsible for sell-out for ISP and NON-ISP outlets of the region and collaborate with local sales to meet targets.
• Train and develop ISPs and merchandisers to perform at their best; ensure input delivery from field teams.
• Ensure shelfing, listing and assortment per outlet segmentation; work with KAM on strategy.
• Plan and implement regional trade actions and promotions to optimize stock levels and stimulate sales-out.
• Monitor impact of activities using sales metrics and ensure timely execution within budgets and brand guidelines.

Skills

Sell-out management

Trade marketing

Team leadership

Planning & execution

Data analysis

High travel availability

Job description

Your role:

• Manage all regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business.
• Responsible for sell-out for ISP and NON-ISP outlets of the region.
• Closely work with local sales team to realize sales targets at key customers and provides input for local strategies.
• Managing, training and developing ISPs and merchandiser to perform to its best potential
• Responsible for input delivery by an ISP and Merchandiser.
• Ensuring ranging , listing and assortment as per the segmentation of outlet while close working with KAM.
• Driving best in class marketing activity regionally`
• Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel
  Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity.
• Ensures execution as per planned timeline, budgets and brand integrity.
• Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size
• Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling
• Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives.
  Traveling expected within defined geographies.

You're the right fit if:

• Sell out manager /sell activation experience from FMCG / FMCD industry of 4-5 years.
• A good understanding of marketing & sales function of reputed brands will be ideal.
• Have leadership ability to handle and manage a team and getting best out of them
• Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels.
• Extensive travel, almost 80% of working days.