Microsoft Bing Expert (Telangana, India)

24hours Group; Telangana; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Zohorecruit is seeking a Microsoft Bing Expert to own end-to-end Microsoft Advertising campaigns for US-based home services clients. You will manage strategy, structure, optimization, testing and reporting, ensuring scalable performance with efficient CPL and ROAS.

Responsibilities include keyword research, RSAs, audience targeting, and UET implementation, while aligning ads to the user journey and coordinating with CRM for lead quality insights.

Qualifications

• 4+ years of hands-on experience managing Microsoft Advertising/Bing Ads campaigns.
• Proven track record managing lead generation campaigns for US-based businesses.
• Strong experience with US home service industries (HVAC, plumbing, roofing, etc.).

Responsibilities

• Plan, build and manage Microsoft Advertising campaigns end-to-end.
• Analyze metrics (CPL, CPA, ROAS, CTR) to identify inefficiencies.
• Conduct keyword research, negative keywords and match-type strategy.
• Create and optimize RSAs and audience targeting for performance gains.
• Execute A/B tests across ads, landing pages and bidding strategies.
• Coordinate with CRM/sales for lead quality feedback and reporting.
• Maintain campaign budgets, ensure CPL/ROAS targets are met.
• Implement and troubleshoot UET, conversion goals and tracking in coordination with teams.

Skills

Microsoft Advertising

Campaign management

Lead generation

A/B testing

Analytics

Tools

Microsoft Advertising Editor

Microsoft Clarity

GA4

Google Tag Manager

Job description

We're looking for a Microsoft Bing Expert who knows the Microsoft Advertising ecosystem inside and out and can turn search intent into consistent, qualified leads. You’ll own Bing/Microsoft Advertising campaigns end-to-end—from strategy and account structure to optimization, testing, tracking, and reporting. The ideal candidate has strong experience managing campaigns for US-based businesses, particularly home service companies, and knows how to scale performance while maintaining efficient CPL and ROAS.

Plan, build, and manage full-funnel Microsoft Advertising (Bing Ads) campaigns from strategy through execution, including keyword research, campaign structure, ad copy, targeting, bidding, and budgets.

Analyze CPL, CPA, ROAS, CTR, CPC, conversion rates, impression share, search terms, and quality metrics to identify inefficiencies and growth opportunities.

Conduct ongoing keyword research and optimization, including search-term analysis, negative keyword management, match-type strategy, and competitor research.

Create and optimize Responsive Search Ads (RSAs) and other Microsoft Advertising formats to improve click-through and conversion performance.

Manage audience targeting, remarketing, in-market audiences, customer lists, and other Microsoft Advertising audience solutions.

Design and execute structured A/B tests across ad copy, landing pages, keywords, audiences, bidding strategies, and campaign structures.

Optimize campaigns for qualified lead volume, incorporating feedback from CRM and sales teams to improve lead quality—not just lead quantity.

Manage and allocate significant advertising budgets efficiently, scaling high-performing campaigns while maintaining target CPL, CPA, and ROAS.

Monitor account health, search trends, disapprovals, policy issues, tracking accuracy, and other factors that may negatively impact campaign performance.

Implement and troubleshoot Microsoft UET (Universal Event Tracking), conversion goals, remarketing tags, and conversion tracking in coordination with development and analytics teams.

Work with landing page and creative teams to improve conversion rates and ensure ad messaging aligns with the user journey.

Translate campaign performance into clear, actionable reports for clients and internal stakeholders, including insights, recommendations, and next-step strategies.

Stay current with Microsoft Advertising platform updates, AI-powered features, audience solutions, bidding technologies, and search advertising best practices.

Requirements

4+ years of hands-on experience managing Microsoft Advertising/Bing Ads campaigns, preferably within a digital marketing or performance agency.

Proven track record managing lead generation campaigns for US-based businesses.

Strong experience running Microsoft Advertising campaigns for US home service companies, including HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, and similar industries.

Experience managing campaigns across multiple accounts and verticals simultaneously in an agency environment is highly preferred.

Demonstrated ability to manage substantial monthly ad budgets while consistently meeting CPL, CPA, or ROAS targets.

Advanced knowledge of Microsoft Advertising, Microsoft Advertising Editor, Microsoft Clarity, and Microsoft UET.

Strong understanding of keyword research, search intent, match types, negative keywords, search terms, quality metrics, impression share, and competitor analysis.

Advanced experience with Responsive Search Ads, audience targeting, remarketing, in-market audiences, customer match, and Microsoft Audience Network.

Strong understanding of automated bidding strategies and when to use Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, and other available bidding approaches.

Experience with Microsoft Merchant Center and Shopping Campaigns is a plus.

Experience with Microsoft Clarity and using behavioral data such as heatmaps and session recordings to improve landing page performance is a plus.

Experience with Google Analytics 4 (GA4), Google Tag Manager, CRM platforms, and landing page CRO best practices.

Experience integrating Microsoft Advertising leads and conversion data with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

Proficient in Excel or Google Sheets for campaign analysis, forecasting, reporting, and performance tracking.

Excellent written and verbal English communication skills.

Microsoft Advertising certification is strongly preferred.

Experience with Google Ads, Meta Ads, or other paid media platforms is an advantage.

WFH-MINIMUM TECHNICAL REQUIREMENTS:

1.Computer Specifications

• Processor: Core i7 11th generation (and above)
• Core i5 13th generation (and above)
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory
• Processor: Core i7/ i5 / M1/ M2
• RAM: Minimum of 12 GB
• Storage: 128 GB SSD or higher
• Graphics: 2 GB graphics memory

Additional Requirements

• Mouse & keyboard

2. Main Internet Speed Requirement

• Jitter: below 10ms Latency: below 160ms Upload: more than 25mbps Download: more than 40 mbps
• Using internet speedtest: VoIP Speed Test | 8x8 // Aircall’s VoIP Speed Test | Aircall // VoIP Speed Test: Check Your Network Reliability ( getvoip.com )

Additional Requirements

• LAN-cabled internet required

3. Power Backup

• A reliable power backup that could sustain a minimum of 8 hours (full shift)