MGR (Brand Communities & Content - CMU)

bajajauto; Maharashtra; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

KTM & Triumph India seeks a dynamic social media leader to shape brand narratives across Instagram, YouTube, X, Facebook and emerging platforms. You will craft content calendars, drive community storytelling and manage creator collaborations from concept to publish.

You will track performance, spot trends, own budgets, engage riders and feed insights to the brand team, while partnering with sales and brand teams to amplify launches and events.

Qualifications

• 3-5 years’ experience in social media, content or digital brand roles.
• Proven portfolio of content-led brand building.
• Strong storytelling instinct — visual, written and conceptual.
• Should be an ‘ideas’ person.
• Deep understanding of youth culture, creator ecosystems and digital trends.
• Comfortable on shoots, rides, events and community meets.
• Good understanding of social media tools and analytics.
• Passion for motorcycles is a big plus.

Responsibilities

• Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
• Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
• Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
• Manage creators, photographers, filmmakers, agencies and internal stakeholders.
• Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
• Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
• Spot cultural trends early and translate them into relevant content ideas.
• Own social media budgets and content production timelines.

Skills

Social media management

Content creation

Brand storytelling

Youth culture understanding

Influencer collaborations

Job description

Select how often (in days) to receive an alert:

FMCG/Auto/Consumer Durables- Media Agency or Corporate

Preferred Exposure:

• 3-5 years’ experience in social media, content or digital brand roles.
• Proven portfolio of content-led brand building
• Strong storytelling instinct — visual, written and conceptual.
• Should be an ‘ideas’ person
• Deep understanding of youth culture, creator ecosystems and digital trends.
• Comfortable on shoots, rides, events and community meets.
• Good understanding of social media tools and analytics
• Passion for motorcycles is a big plus

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

NA

NA

Job Responsibilities

• Build and execute social media strategy for KTM & Triumphin India across Instagram, YouTube, X, Facebook and emerging platforms.
• Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.
• Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
• Manage creators, photographers, filmmakers, agencies and internal stakeholders.
• Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
• Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
• Spot cultural trends early and translate them into relevant content ideas.
• Own social media budgets and content production timelines.

Stakeholders

• Internal: Sales team, Brands Teams

Technical/ Functional:

Behavioural:

• Align and motivate team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.
• Liasoning with all stakeholders specially sales team