MEDICAL REPRESENTATIVE - OTC-RX

Himalaya Wellness Company; East Champaran; On-site; INR 180,000 - 320,000; Full time

Job summary

Himalaya Wellness Company is seeking a Medical Representative to manage a defined territory under the Regional Manager. The role involves working with PSOs, MRs and BMs to drive sales and implement promotional plans.

The MR is expected to develop and execute territory strategies and contribute to growth. The MR will promote products to doctors, build retailer relationships, maintain coverage lists, follow up orders, and participate in market surveys and seeding trials as required.

Qualifications

• Territory management and achieving sales targets.
• Ability to collaborate with PSOs, MRs & BMs.
• Understanding of promotional plans and product promotions.

Responsibilities

• To be responsible for achieving territory-wise sales targets.
• To prepare his territory-wise annual sales budget with the RM.
• Implement promotional plans and use inputs per company guidelines.
• Consult with RM to determine product promotion for priority products.
• Promote products to doctors to generate prescription demand and procure orders.
• Build rapport with retailers and stockists to improve distribution and sales.
• Prepare and update customer coverage lists with RM input.
• Maintain appropriate frequency with customers including doctors and institutions.
• Serve customer needs and promote company's products according to current strategy.
• Enhance company image and contribute to market intelligence and feedback.
• Participate in pre-launch/market surveys and launch new products per guidelines.
• Conduct medical camps/seminars/doctor meetings to strengthen contacts and goodwill.
• Follow up on orders, collect drafts, and settle stockist/retailer claims as needed.
• Participate in projects, review performance, and submit required reports.

Job description

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

Job Description Of

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

The MR Will Function

• With independent charge of his territory
• As an associate with his colleagues—PSOs, MRs & BMs

The MRs Job Functions Are

• To be responsible for achieving territory-wise sales targets.
• To prepare his territory-wise annual sales budget together with the Regional Manager as per the objectives and guidelines.
• Implement Company's promotional plans/strategies and utilize the promotional inputs as per the Company's guidelines.
• In consultation with his RM, arrive at specific product promotion for priority products and improve business.
• To do personal product promotion to the selected doctors (minimum 300), so as to generate and increase prescription demand and to procure orders.
• To build rapport with retail chemists (minimum 100) and stockists to increase operational efficiency in the distribution and sales of the Company's products.
• To prepare customer coverage list and update it meaningfully from time to time in consensus with the RM.
• To maintain appropriate frequency with all classes of customers, doctors, hospitals, institutions and trade:
• To serve the customers needs
• To build personal & professional rapport
• To promote Company’s products according to current strategies
• To exploit potential business
• To enhance Company’s image.
• To be a vital member of the Pharma Marketing intelligence system by:
• Providing information on changing trends in customer needs
• Providing feedback on the effectiveness of our product promotional strategies
• Reporting competitors' activities.
• Highlighting general market trends for future potential.
• To participate in pre-launch and other market surveys and submit information.
• To launch new products as per Company's guidelines and strategies.
• To conduct medical camps/seminars/conferences and doctor meetings for:
• Strengthening customer contacts
• Generating goodwill
• Increasing Company’s business
• Enhancing MRs personal & professional rapport.
• Enhancing Company’s image.
• To participate and follow-up in seeding trials as and when required.
• To assess the potential of the institutions in his territory and recommend to RM/quote the appropriate rates as per Company's guidelines and then liaise with the ordering authority for the procurement of orders.

• To follow-up orders and ensure prompt collection of drafts in his territory according to Company's guidelines.
• To settle claims of stockists and retailers for breakage, expiry, spoilage after due verification and ensure destruction of such goods.

• To participate in various projects as and when they come up.
• To review his performance periodically as per guidelines
• To submit all reports, records, returns as required.