Media Planning - Analyst

Annalect, Omnicom Media Group India Private Limited.; Telangana; On-site; INR 600,000 - 900,000; Full time

Job summary

Omnicom Global Solutions is seeking a passionate Media Planning Analyst to craft impactful media plans aligned with client objectives. You will produce and interpret media, consumer, and market intelligence to inform connections plans, staying current on the media landscape.

This role supports the US-based team with end-to-end campaign planning across channels, leveraging syndicated tools like MediaRadar and Nielsen to provide actionable insights and ROI-focused recommendations.

Responsibilities

• Helping the US based team steward end-to-end campaign planning and execution across all channels, translating client objectives into actionable strategies, KPIs, and media plans.
• Pull competitive and audience insights using syndicated and proprietary tools (e.g., MediaRadar, MRI Simmons, Omni) to provide communications and audience intelligence that informs planning, goal setting, and decision-making.
• Assist in analysing consumer, brand, and market intelligence, staying current on planning insights, marketplace changes, and emerging audience and channel trends, and sharing research-driven insights and real-time opportunities with internal teams and clients.
• Support research into emerging media innovations, audience trends, and marketplace or partnership opportunities.
• Oversee Analyst, or lead, in building and maintaining media flowcharts, budget trackers, and plan reporting documentation in support of clean, accurate, and up-to-date plan data management. Manage flowcharting systems (e.g., Mediatools, Lumina), ensuring accurate plan details and taxonomy coding across all outputs.
• Ensure all planning and budget data is accurately coded, updated, and reflected consistently across systems to support effective decision-making.
• Use proprietary and third-party tools (Omni Planning Console, Nielsen Media Impact, Comscore) to evaluate communications scenarios across the Owned, Earned, Shared, and Paid ecosystem - running reach & frequency, flighting plans, budget allocations, and ROI analyses.
• Participate in the development and presentation of media plans to Clients
• Support the creation, maintenance, and presentation of POVs, recommendations, and planning best practices related to client, category, and marketplace trends.
• Participate in internal ideations with Strategy teams and SBUs.
• Assist senior planning members with client requests, project management, and timelines.
• Take on a lead role to proactively track and share project status, deliverables, and cross-team updates constantly ensuring alignment and timely execution.
• Manage financial tracking and reporting, including billing, reconciliations, and campaign performance reporting.
• Identify issues and propose…

Job description

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Role Overview

We are seeking a passionate and knowledgeable Media Planning analyst, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing, and interpreting critical media, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.

In this role, you will support in the development of media plans with moderate guidance from the Manager. The ideal candidate will be able to work independently, utilizing project parameters, goals, and budgets to develop well-reasoned recommendations with clear and compelling rationales.

Roles & Responsibilities

• Helping the US based team steward end-to-end campaign planning and execution across all channels, translating client objectives into actionable strategies, KPIs, and media plans.
• Pull competitive and audience insights using syndicated and proprietary tools (e.g., MediaRadar, MRI Simmons, Omni) to provide communications and audience intelligence that informs planning, goal setting, and decision-making.
• Assist in analysing consumer, brand, and market intelligence, staying current on planning insights, marketplace changes, and emerging audience and channel trends, and sharing research-driven insights and real-time opportunities with internal teams and clients.
• Support research into emerging media innovations, audience trends, and marketplace or partnership opportunities.
• Oversee Analyst, or lead, in building and maintaining media flowcharts, budget trackers, and plan reporting documentation in support of clean, accurate, and up-to-date plan data management. Manage flowcharting systems (e.g., Mediatools, Lumina), ensuring accurate plan details and taxonomy coding across all outputs.
• Ensure all planning and budget data is accurately coded, updated, and reflected consistently across systems to support effective decision-making.
• Use proprietary and third-party tools (Omni Planning Console, Nielsen Media Impact, Comscore) to evaluate communications scenarios across the Owned, Earned, Shared, and Paid ecosystem - running reach & frequency, flighting plans, budget allocations, and ROI analyses.
• Participate in the development and presentation of media plans to Clients
• Support the creation, maintenance, and presentation of POVs, recommendations, and planning best practices related to client, category, and marketplace trends.
• Participate in internal ideations with Strategy teams and SBUs.
• Assist senior planning members with client requests, project management, and timelines.
• Take on a lead role to proactively track and share project status, deliverables, and cross-team updates constantly ensuring alignment and timely execution.
• Manage financial tracking and reporting, including billing, reconciliations, and campaign performance reporting.
• Identify issues and propose…