Media Planner (Integrated)

Havas Media Network India; Gurugram District; On-site; INR 400,000 - 700,000; Full time

Job summary

Havas Group in India is seeking a Media Planner to blend creative thinking with data analysis to craft campaigns that reach target audiences effectively.

You will select channels, schedule plans, track campaigns, and prepare reports, leveraging BARC, MAP and TGI tools, with 1-3 years agency experience and a PG Diploma in Advertising/Marketing.

The role requires collaboration across teams and timely delivery, with a focus on measurable impact for client brands.

Qualifications

• 1–3 years of agency experience
• Team handling experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

Responsibilities

• Build the base of the plan, selecting Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
• Schedule the plan per parameters to maximize visibility
• Support planning processes and optimization across campaigns
• Track campaigns, measure performance, and report to clients
• Prepare monthly television reports and conduct category studies
• Monitor competitors activity and coordinate with channels to prevent GRP drops
• Present Pre & Post Campaign analyses and craft delivery decks
• Manage day-to-day campaign updates and pitch presentations
• Analyze plans against BARC data and perform daily data crunching

Skills

Research and analytical thinking

Team management

Communication skills

Agency experience

MS Office

Education

Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

Tools

BARC

IRS

MAP

TGI

Job description

JOB SUMMARY

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES

• Building the base of the plan which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
• Scheduling the plan as per different parameters in order to achieve greater visibility
• Support the team in the overall planning process and optimization
• Campaign tracking, measurement, evaluation and reporting on ongoing client activities
• Formulation of television reports on monthly basis
• Mapping of Competitors activity and Category study
• Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
• Presenting the Pre & Post Campaign Analysis in the form of a Deck
• Day to day campaign updates/delivery
• Work on various Pitch presentations
• Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
• Knowledge of BARC, MAP & TGI Software's is must.

PROFILE REQUIREMENTS

• 1-3 years of agency experience
• Team handling experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

PREFERRED SKILLS

• Research and analytical thinking skills
• Excellent written and verbal communication skills
• Well versed with MS Office
• Software Knowledge- BARC, IRS, MAP, TGI

ABOUT HAVAS GROUP

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website: havasgroup.com

ABOUT HAS MEDIA

Havas Media is the main media brand of Havas Media Group and operates in 150 countries. Havas Media services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport. We believe that more meaningful media can help build more meaningful brands.

Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia