Senior Executive - Biddable (Social & Programmatic)

Havas; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Havas India is seeking a precision-driven Senior Executive - Biddable Media (Social & programmatic) to join the COE team. You will own end-to-end execution, trafficking, optimization, and reporting for Paid Social and Programmatic campaigns across international markets.

You will apply expertise across Meta, LinkedIn, DV360, and other platforms, ensuring strict governance, tagging, and QC. Collaboration with AdOps and regional stakeholders is essential for success.

Qualifications

• Hands-on experience managing paid social and programmatic campaigns for international markets.
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and DV360.
• Strong governance, tagging, and QC processes for campaign launches.
• Experience handling multi-currency budgets and global deliveries.

Responsibilities

• Lead end-to-end execution for Paid Social and Programmatic campaigns.
• Trafficking, optimization, and reporting across platforms.
• Coordinate Floodlight tagging and tracking pixel deployment with AdOps.
• Ensure brand safety, UTM taxonomy, and naming conventions are followed.
• Utilize ClickUp (or Jira/Asana) for daily task tracking and SLAs.

Skills

Paid social

Programmatic

Audience segmentation

Governance

Reporting

DV360

Meta Ads Manager

LinkedIn Campaign Manager

Campaign QA

ClickUp

Tools

Jira

Asana

Job description

We are looking for a precision-driven, hands-on Senior Executive - Biddable Media (Social & programmatic) to join our Center of Excellence (COE) team. In this role, you will lead the end-to-end execution, trafficking, optimization, and reporting for both Paid Social and Programmatic campaigns supporting our international markets.

The ideal candidate brings a blend of technical expertise across major ad platforms, a strong analytical mindset for performance tuning, and an obsessive attention to detail when it comes to campaign quality control (QC) and platform governance.

Paid Social:

• End-to-End Execution: Own the full launch lifecycle including setup, trafficking, and continuous optimization across Meta, LinkedIn, TikTok, Pinterest, and YouTube.
• Audience Architecture: Develop robust audience segmentation strategies, custom audience builds, and lookalike targeting mapped precisely to client brief objectives.
• Governance & Tagging: Execute flawless creative trafficking, complex UTM tagging, and strict naming convention compliance per COE standard operating procedures.
• Reporting: Regularly monitor pacing and performance, delivering insightful weekly and monthly performance reports directly to regional in-market stakeholders.
• DSP Management: Lead campaign setup and everyday trading operations primarily inside DV360 (exposure to TTD/Xandr is highly valued).
• Audience & Brand Safety: Manage data activation (including 1st Party data), contextual targeting matrices, and strict brand safety/suitability settings.
• Financial Governance: Maintain a zero-tolerance approach to overspends via meticulous budget tracking, pacing analysis, and automated bid strategies.
• Technical Compliance: Coordinate Floodlight and tracking pixel deployment alongside the AdOps team to guarantee total tagging compliance.

Mandatory Criteria:

• Experience: 2 to 4 years of pure hands-on experience managing paid social and programmatic campaigns inside a digital agency or COE environment.
• Platform Mastery: High proficiency using Meta Ads Manager, LinkedIn Campaign Manager, and DV360.
• Global Delivery: Prior experience handling international, multi-market campaigns dealing with multi-currency budgets.
• Campaign Architecture: A deep structural understanding of campaign hierarchies, ad formats, and full-funnel targeting.
• Quality Control: Expert grasp of UTM taxonomies, naming conventions, and rigorous pre-launch campaign QC checklists.
• Workflow Tracking: Comfortable using ClickUp (or equivalent project management tools like Jira/Asana) to track daily tasks and SLAs.

Preferred / Good to Have

• Familiarity with alternative DSPs (The Trade Desk, Xandr, or Amazon DSP).
• Exposure to Dynamic Creative Optimisation (DCO) builds, especially within DV360.
• Experience configuring 3rd party verification tools like DoubleVerify, IAS, or MOAT.
• A basic technical understanding of Floodlight tag logic, pixel firing mechanics, and Google Analytics 4 (GA4).

About Havas India:

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You - Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

About Havas Media Network India:

Havas Media Network India is a media conglomerate that operates within a global framework - Mx - to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks - Havas Media, PivotRoots and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit Havas India and follow Havas India on social media.