Media Manager-FMCG-MNC- ANNA NAGAR -Chennai

Vesat Management; Chennai District; Sur place; INR 900 000 - 1 500 000; Plein temps

Résumé du poste

Vesat Management is seeking a media planning and buying professional to develop and execute integrated media strategies for FMCG brands in Chennai. You will manage plans across TV, digital, social, print, radio, outdoor, e-commerce, and other channels to maximize reach and impact.

The ideal candidate will have strong expertise in media planning, consumer insights, and campaign analytics, with experience handling large budgets and coordinating with agencies.

Qualifications

• Proven experience in planning and buying across TV, digital, social, print, radio, and out-of-home channels.
• Strong analytical and commercial skills with budget management experience.
• Excellent communication, negotiation, and stakeholder management abilities.

Responsabilités

• Develop annual and campaign-specific media strategies and plans aligned with brand objectives.
• Manage media planning and buying across traditional and digital channels.
• Allocate and optimize media budgets based on objectives and ROI expectations.
• Collaborate with creative, brand, sales, trade marketing, and e-commerce teams.
• Define target audiences using consumer, market, and behavioral insights.
• Evaluate media channels, platforms, publishers, and opportunities.
• Manage relationships with media agencies, publishers, broadcasters and partners.
• Negotiate media rates, placements, and value-added opportunities.
• Monitor campaign performance and optimize reach, frequency, impressions.

Connaissances

Media planning & buying

Consumer insights

Digital marketing

Campaign analytics

Agency management

Budget optimization

MS Excel

PowerPoint

Media analytics tools

Stakeholder management

Communication skills

Formation

Degree or MBA

Outils

Advertising analytics platforms

Media tracking tools

Description du poste

Role & responsibilities

Develop, execute, and optimize integrated media strategies for our FMCG brands. The role will be responsible for planning and managing media investments across TV, digital, social media, print, radio, outdoor, e-commerce, and other relevant channels to maximize brand reach, engagement, and business impact.

The ideal candidate should have strong expertise in media planning and buying, consumer insights, digital marketing, campaign analytics, agency management, and budget optimization, with a good understanding of the FMCG market.

• Develop annual and campaign-specific media strategies and plans aligned with brand and business objectives.
• Manage media planning and buying across traditional and digital channels.
• Allocate and optimize media budgets based on campaign objectives, target audiences, and expected ROI.
• Work closely with creative, brand, sales, trade marketing, and e-commerce teams to ensure integrated campaigns.
• Define target audiences using consumer, market, and behavioral insights.
• Evaluate media channels, platforms, publishers, and advertising opportunities.
• Manage relationships with media agencies, digital agencies, publishers, broadcasters, and other media partners.
• Negotiate media rates, placements, packages, and value-added opportunities.
• Monitor campaign performance and optimize reach, frequency, impressions,

Preferred candidate profile Degree/MBA with Design / Development

• relevant media experience, preferably with an FMCG, consumer brand, media agency, or advertising agency.
• Strong knowledge of both offline and digital media.
• Experience managing significant media budgets and external agencies.
• Strong analytical and commercial skills.
• MS Excel, PowerPoint, and media analytics/reporting tools.
• Excellent communication, negotiation, presentation, and stakeholder-management skills., SEO, Social media , Face Book, Review , meta , Video , Data management