Media Manager

Perfetti Van Melle; Haryana; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Perfetti Van Melle in India seeks a Media Manager with 5-8 years of experience to lead integrated media planning, execution and optimization across the PVMI brand portfolio. You will shape full-funnel media strategy, define campaign objectives, and manage budgets to deliver measurable business impact.

Collaborate with brand teams, creative partners and agencies to build sharper, more effective media plans. Drive ROI, optimize media investments across TV, digital, content and emerging formats,

Qualifications

• Strong strategic thinker with ability to lead end-to-end media planning and execution.
• Comfortable working with data, budgets, agencies and multiple stakeholders.
• Able to present media plans and performance in a simple, business-friendly way.
• Curious about changing platforms, consumer behavior and measurement.
• Proactive, accountable and able to manage multiple campaigns simultaneously.

Responsibilities

• Lead annual media planning for the portfolio with the Media Head and brand teams.
• Build integrated media strategies grounded in objectives, insights and brand priorities.
• Define media mix across TV, digital, content and emerging platforms.
• Set clear campaign objectives, KPIs and performance benchmarks.
• Collaborate with brand and creative agencies to develop strategic, measurable campaigns.
• Manage media budgets, tracking, governance and transparency.
• Ensure seamless media plan execution across brands and platforms.
• Monitor campaign performance and adjust delivery to meet approved plans.
• Identify media-led growth opportunities and keep stakeholders informed.

Skills

Media planning

Budget management

Cross-functional collab

Performance optimization

Strategic thinking

Tools

DSPs/SSPs

Analytics platforms

Job description

Role overview

We are looking for a Media Manager with 5-8 years of experience who can lead integrated media planning, execution and optimization across the PVMI brand portfolio. This role will shape full-funnel media strategy, define clear campaign objectives, manage budgets, track performance and ensure that every media investment delivers measurable business impact. The person will work closely with brand teams, creative partners, media agencies and internal stakeholders to build sharper, more effective media plans.

Why this role is exciting

• Work across a strong portfolio of consumer brands with high business visibility.
• Own media thinking across the full journey, from strategy to execution to performance review.
• Partner with brand, creative, digital, commerce and media agency teams.
• Help drive stronger ROI, better media effectiveness and smarter budget choices.
• Play an active role in shaping how the organization approaches media, platforms, content and measurement.

Key Responsibilities

Media strategy and planning

• Lead annual media planning for the portfolio, in partnership with the Media Head and brand teams.
• Build integrated media strategies that are grounded in business objectives, consumer insights and brand priorities.
• Define the right media mix across platforms to drive reach, frequency, engagement and business outcomes.
• Set clear campaign objectives, measurable KPIs and performance benchmarks.
• Partner with brand and creative agencies to develop integrated campaigns that are strategic, measurable and execution-ready.

Budget and commercial ownership

• Lead media budget planning, tracking and governance across campaigns.
• Work with brand teams and agency partners to ensure budget discipline, transparency and accountability.
• Track spends, deliveries and commitments to ensure strong financial control.
• Support audits, reconciliations and compliance requirements linked to media investments.

Media execution and agency performance

• Ensure seamless execution of media plans across brands and platforms.
• Track campaign performance regularly and ensure delivery is aligned with approved plans.
• Work with agency partners to improve media efficiency, buying quality and delivery standards.
• Identify clear KPIs for agency performance and review progress through structured updates.
• Ensure agencies follow agreed timelines, processes and quality expectations.

Stakeholder management

• Work closely with brand teams, category leaders, agencies and internal stakeholders to drive alignment.
• Help brand teams understand media plans, performance and key learnings in simple, actionable terms.
• Manage multiple campaigns and stakeholders without losing attention to detail.
• Proactively identify media-led growth opportunities for brands and categories.

Competitive intelligence and reporting

• Monitor competitive media activity across relevant categories and brands.
• Share regular competitive updates, insights and implications with brand teams.
• Use market intelligence to improve planning, investment choices and campaign effectiveness.

What we are looking for

• A strategic thinker who can also manage day-to-day execution with discipline.
• Someone who is comfortable working with data, budgets, agencies and multiple stakeholders.
• A strong collaborator who can influence teams and simplify media conversations for non-media audiences.
• A curious media professional who keeps track of changing platforms, consumer behavior, content formats and measurement.
• Someone who is proactive, accountable and comfortable handling multiple campaigns at the same time.

Preferred experience

• Experience in media planning, buying, execution or media strategy, preferably in consumer brands, media agencies, digital platforms or related roles.
• Comfort with working across TV, digital, content, commerce and emerging media platforms.
• Experience managing agency partners, campaign reviews, budget tracking and stakeholder updates.
• Ability to present media plans and performance in a simple, business-friendly manner.