Media Investment - Specialist

Omnicom Global Solutions; Coimbatore District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Omnicom Global Solutions is seeking a Media Investment – Specialist to lead and manage media campaigns for global brands across digital and video platforms. You will work with planners, buyers, managers, and directors to plan, execute, and optimize campaigns across Digital, OTT, CTV, and TV.

This role requires coordinating trafficking, bookings, timelines, and budgets, plus reviewing proposals and supporting media buying decisions.

Qualifications

• Full-time graduate degree required.
• 5–8 years in digital media buying or investment operations.
• Experience with Prisma, Mbox, Comscore, CM360, Adform, Flashtalking.
• Experience in video/CTV/TV scheduling and billing workflows.
• Strong verbal and written communication.
• Advanced MS Excel, Word, and PowerPoint.
• Strong analytical and organizational skills.
• Detail-oriented with critical thinking.

Responsibilities

• Lead digital and video media campaigns with cross-functional teams.
• Review RFPs and evaluate partner proposals; support media buying negotiations.
• Manage bookings and allocations on Prisma, Mbox, and other tools.
• Coordinate trafficking, insertion orders, and deadlines across platforms.
• Manage relationships with media partners and vendors.
• Monitor campaign performance and provide optimization insights.
• Oversee billing processes and support audits.
• Lead as SME and project lead on responsibilities.

Skills

Verbal communication

Written communication

Analytical skills

Problem-solving

Organizational skills

Attention to detail

Education

Bachelor’s degree or higher

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Comscore

Prisma

Mbox

CM360

Adform

Flashtalking

IAS

DoubleVerify

Job description

Overview

Media Investment – Specialist

Open Locations: Hyderabad, Bengaluru, Pune

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what's next.

Role Overview:

This role of Specialist – Investment involves leading and managing media campaigns for global brands across digital and video platforms. As part of a centralized investment team, you will work closely with planners, buyers, managers, and associate directors in onshore markets, supporting the planning, execution, and optimization of campaigns across Digital, OTT, CTV, and TV. You will help finalize partner consideration sets, review RFPs, evaluate publisher proposals, and support media buying decisions. The role also involves ensuring campaign readiness, managing bookings and allocations, coordinating trafficking and broadcast scheduling, and overseeing campaign timelines to ensure campaigns launch on time and within approved budgets.

Responsibilities

Roles & Responsibilities:

• Lead execution of digital and video media campaigns in collaboration with planners, buyers, and global teams.
• Review RFPs, evaluate partner proposals, and support media buying negotiations to deliver cost-effective campaign solutions.
• Manage campaign bookings and allocations on platforms such as Prisma, Mbox and other investment tools in accordance with media plans.
• Coordinate trafficking workflows, insertion orders, creative specifications, and ensure campaign timelines, asset delivery, and publisher deadlines are met across Digital, CTV, OTT, and TV platforms.
• Manage relationships with media partners, publishers, and vendors to ensure seamless campaign execution and delivery.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization while maintaining campaign documentation and reports.
• Oversee billing processes, resolve discrepancies, support audits, and contribute to team development, onboarding, and continuous improvement of investment workflows.
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management.
• Similarly, Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert).

Qualifications

Required Qualifications:

• A full-time graduate degree (Mandatory)
• 5 to 8 years of experience in digital media buying, campaign management, video/TV media operations, or investment operations.
• Strong experience working with digital and Video media buying platforms such as Comscore, Prisma, Mbox and third-party ad servers (CM360, Adform, Flashtalking, etc.).
• Experience managing video and broadcast media campaigns including CTV/OTT/TV scheduling, media buying, and billing workflows.
• Outstanding verbal and written communication skills
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Strong analytical, problem-solving, and organizational skills with high attention to detail.
• Detail-oriented with strong critical thinking and problem-solving capabilities.

Preferred Qualifications:

• Strong analytical skills and logical reasoning to manage daily deliverables
• Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
• Comfortable working in rotational shifts
• Excellent written and verbal communication skills.