Media Investment - Analyst

Annalect India; Coimbatore District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Rotational shifts

Job summary

Annalect India is seeking an Analyst – Investment Support to join our centralized Campaign Operations team. You will support planning and buying teams for global brands, ensuring accurate campaign execution across digital and video platforms.

The role involves trafficking, data entry, performance monitoring, and collaborative coordination with onshore teams. Ideal candidates have 3–6 years in digital marketing or media operations, strong knowledge of Prisma/CM360/Adform, and solid Excel skills.

Qualifications

• Full‑time graduate degree required.
• 3–6 years in digital marketing, media operations, or campaign trafficking.
• Experience with third‑party ad servers and media platforms.
• Strong knowledge of media planning, scheduling, and billing workflows.

Responsibilities

• Support planners and buyers in executing digital and video campaigns per media plans.
• Set up campaigns and bookings in Prisma and ensure data entry accuracy.
• Handle trafficking process, IOs, and creative specs.
• Coordinate requirements across teams including targeting, assets, and budgets.
• Monitor delivery and performance; troubleshoot delivery issues promptly.
• Support scheduling on CTV/OTT/TV platforms and billing workflows.
• Analyze campaign performance and prepare reports for optimization.
• Maintain media flowcharts and documentation; track competitive reports.

Skills

Digital marketing

Media operations

Campaign trafficking

Data analysis

Education

Graduate degree

Tools

Prisma

CM360

Adform

Innovid

MBOX

IAS

DoubleVerify

Job description

Job Description:

Overview

Role Overview:

This exciting role of Analyst – Investment Support requires you to support and manage media campaigns for global brands across digital and video platforms. As part of a centralized Campaign Operations team, you will work closely with planning and buying teams in onshore markets, acting as an extension of the global Media Solutions team to ensure campaigns are executed accurately and deliver against their goals.

Responsibilities

Roles & Responsibilities:

• Support planners and buyers in the implementation of digital and video media campaigns in accordance with approved media plans.
• Manage campaign setup and bookings in platforms such as Prisma and ensure timely campaign data entry.
• Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
• Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
• Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
• Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
• Support broadcast scheduling and campaign coordination across CTV, OTT platforms and TV networks.
• Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
• Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
• Maintain and update media flowcharts, campaign documentation, and competitive reports.
• Stay informed on industry trends, media technologies, and best practices to support campaign effectiveness.

Qualifications

Required Qualifications

• A full-time graduate degree
• 3 to 6 years of experience in digital marketing, media operations, campaign trafficking or media buying support.
• Working knowledge of both Digital (Prisma, CM360, Adform, Innovid etc.) and Video (CTV/OTT/TV platforms, MBOX, broadcast scheduling, billing).
• Experience working with third-party ad servers such as CM360, Adform, Flashtalking, or similar platforms.
• Strong understanding of digital marketing lifecycle and video and broadcast media processes including CTV/OTT/TV scheduling, media execution, and billing workflows.
• Familiarity with the specifications of various third-party, fourth party, and ad verification tags, including DoubleClick, AppNexus, DMPs, and IAS, among others
• Proficiency in Microsoft Excel, Word, and PowerPoint

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
• Excellent written and verbal communication skills

Comfortable working in rotational shifts