Media Investment - Lead

Annalect India; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Omnicom Global Solutions in Bengaluru seeks a Lead – Investment to drive digital and video media campaigns across global brands. You will coordinate with planners, buyers and onshore teams to plan, execute and optimize campaigns, ensuring readiness, bookings and timely delivery within budget.

The role emphasizes strategic thinking, data‑driven optimization and strong stakeholder communication to support efficient media investments across platforms.

Qualifications

• Full‑time graduate degree required.
• Experience 5–8 years in digital media buying, campaign management or investment operations.
• Experience with digital and video platforms and third‑party ad servers.
• Strong communication skills and proficiency in Microsoft Excel, Word and PowerPoint.
• Excellent analytical, problem‑solving and organizational abilities.
• Detail‑oriented with strong critical thinking.

Responsibilities

• Lead execution of digital and video media campaigns with planners, buyers and global teams.
• Review RFPs and evaluate partner proposals to support cost‑effective campaigns.
• Manage bookings and allocations on platforms like Prisma and Mbox per media plans.
• Coordinate trafficking, insertion orders, creative specs and ensure timely delivery across Digital, CTV, OTT and TV.
• Maintain relationships with media partners and vendors for seamless execution.
• Monitor performance, analyze metrics and provide actionable optimization insights.
• Oversee billing processes, assist audits and contribute to process improvements.

Skills

Digital media buying

Campaign management

Communication skills

Excel proficiency

Analytical thinking

Attention to detail

Education

Graduate degree

Tools

Comscore

Prisma

Mbox

CM360

Adform

Flashtalking

IAS

DoubleVerify

Job description

Job Description:

Overview

Media Investment – Lead

Open Locations: Hyderabad, Bengaluru, Chennai, Coimbatore.

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future‑ready talent and delivering high‑quality, outcome‑driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This role of Lead – Investment involves leading and managing media campaigns for global brands across digital and video platforms. As part of a centralized investment team, you will work closely with planners, buyers, managers, and associate directors in onshore markets, supporting the planning, execution, and optimization of campaigns across Digital, OTT, CTV, and TV. You will help finalize partner consideration sets, review RFPs, evaluate publisher proposals, and support media buying decisions. The role also involves ensuring campaign readiness, managing bookings and allocations, coordinating trafficking and broadcast scheduling, and overseeing campaign timelines to ensure campaigns launch on time and within approved budgets.

Responsibilities

Roles & Responsibilities:

• Lead execution of digital and video media campaigns in collaboration with planners, buyers, and global teams.
• Review RFPs, evaluate partner proposals, and support media buying negotiations to deliver cost-effective campaign solutions.
• Manage campaign bookings and allocations on platforms such as Prisma, Mbox and other investment tools in accordance with media plans.
• Coordinate trafficking workflows, insertion orders, creative specifications, and ensure campaign timelines, asset delivery, and publisher deadlines are met across Digital, CTV, OTT, and TV platforms.
• Manage relationships with media partners, publishers, and vendors to ensure seamless campaign execution and delivery.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization while maintaining campaign documentation and reports.
• Oversee billing processes, resolve discrepancies, support audits, and contribute to team development, onboarding, and continuous improvement of investment workflows.
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management.

Qualifications

Required Qualifications:

• A full‑time graduate degree (Mandatory)
• 5 to 8 years of experience in digital media buying, campaign management, video/TV media operations, or investment operations.
• Strong experience working with digital and Video media buying platforms such as Comscore, Prisma, Mbox and third-party ad servers (CM360, Adform, Flashtalking, etc.).
• Experience managing video and broadcast media campaigns including CTV/OTT/TV scheduling, media buying, and billing workflows.
• Outstanding verbal and written communication skills
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.
• Strong analytical, problem‑solving, and organizational skills with high attention to detail.
• Detail‑oriented with strong critical thinking and problem‑solving capabilities

Preferred Qualifications:

• Strong analytical skills and logical reasoning to manage daily deliverables
• Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
• Comfortable working in rotational shifts
• Excellent written and verbal communication skills.

Requirements: