Search And Social - Lead

Annalect India; Bengaluru; On-site; INR 1,800,000 - 3,400,000; Full time

Job summary

Omnicom Global Solutions is seeking a Lead - Search & Social to creatively run digital media campaigns for global brands. You will own end-to-end management, optimization, and reporting, leveraging ad tech and digital ecosystems to drive KPIs.

This role entails mentoring junior team members and coordinating with account managers across regions. Responsibilities include campaign setup, pacing, performance optimization, and delivering actionable insights to improve ROAS while aligning with

Qualifications

• Full-time graduate degree required.
• 5–8 years of experience in Search & Social campaign management.
• Experience managing campaigns on Google, Meta, Amazon, Bing, LinkedIn, Snapchat, etc.
• Proven expertise in campaign setup, pacing, optimization, troubleshooting, and reporting.
• Ability to translate business KPIs into channel KPIs and optimization levers.
• Strong analytical, organizational, project management and presentation skills.
• Meta and Google Ads Certified.

Responsibilities

• Managing Search & Social campaigns end to end including setup, troubleshooting, optimization & reporting.
• Creation of detailed Search & Social media plans aligned with business objectives and campaign briefs.
• Translating business KPIs into channel KPIs.
• Campaign setup and monitoring; on time, on budget, on target.
• Tracking performance using reporting and dashboards; analyze and optimize campaigns.
• Provide insights into Meta & Google strategy and cross-channel media planning.

Skills

Search & Social campaign management

Campaign setup

Performance troubleshooting

Analytical skills

MS Excel

PowerPoint

Presentation skills

Google Ads

Meta (Facebook)

Education

Graduate degree

Tools

Google Ads

Meta

Amazon

Bing

LinkedIn

Snapchat

Job description

Job Description:

Overview

Search & Social – Lead

Open Locations: Hyderabad, Bengaluru, Chennai, Coimbatore.

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This exciting role of a Lead - Search & Social that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Managing Search & Social campaigns end to end including setup, troubleshoot, optimization & reporting
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translating business KPIs into channel KPIs
• Creation and set up of the campaign and monitoring
• Management of search campaigns (on time, on budget, on target)
• Tracking performance using reporting & dashboardsAnalysis and optimization of the campaigns
• Works all aspects of Search and Social campaign management including troubleshoot and optimization
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentor Associates and Analysts level team members
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management.

Qualifications

Required Qualifications:

• A full-time graduate degree
• 5 to 8 years of experience in Search & Social campaign management
• Managed campaigns on platforms like Google Ads, Meta (Must); Amazon, Bing, LinkedIn, Snapchat etc.
• Proven expertise in campaign setup, pacing management, optimization, performance troubleshooting, and reporting.
• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and presentation skills
• Proficiency in MS Excel, PowerPoint and Analytical tools
• Ability to convert business or media KPIs into clear channel KPIs, optimization levers, and measurable performance indicators.
• Meta and Google Ads Certified.

Preferred Qualifications:

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts.

Requirements: