Media analyst

Bharat Demographic Research; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bharat Demographic Research is seeking an experienced media analyst to monitor political coverage across TV, print, digital, and social platforms. You will track narratives, sentiments, and opposition activity while preparing daily briefs for leadership and strategy teams.

Ideal candidates have 4–6 years in media monitoring or social media analysis, strong English/Hindi skills, and the ability to handle large volumes of content with clear, data-driven insights.

Qualifications

• 4–6 years of experience in core media monitoring, political communication, or social media analysis.
• Strong understanding of the Indian political landscape and news ecosystem.
• Experience with media monitoring and social listening tools.
• Ability to analyse large volumes of media content and extract meaningful insights.
• Excellent reporting, presentation, and analytical skills.
• Strong command of English and Hindi communication.

Responsibilities

• Monitor and analyse political coverage across TV, print, digital, and social media platforms.
• Track narratives, emerging issues, sentiment shifts, and opposition activity in real time.
• Prepare daily media briefs, trend reports, and analytical summaries for leadership and strategy teams.
• Analyse social media conversations across platforms like X, Facebook, Instagram, YouTube, and WhatsApp trends.
• Identify influencers, key opinion leaders, and high-impact narratives within the political ecosystem.
• Support campaign and communication teams with data-backed media insights and recommendations.
• Coordinate with research, digital, and war-room teams for rapid response and narrative tracking.

Skills

Media monitoring

Social listening

Data analysis

Reporting & presentation

English

Hindi

Job description

Company Description

Bharat Demographic Research is a leading media research and audience analytics firm specializing in AI-driven insights into India's diverse demographic and media landscape. Our expertise lies in providing demographic research, market segmentation, election predictions, opinion polls, and social media listening. We equip clients such as brands, agencies, and legislators with real-time dashboards, behavior analytics, and localized media intelligence. With innovative tools and a focus on actionable insights, we empower organizations to make informed, data-driven decisions and stay ahead of trends.

Key Responsibilities

• Monitor and analyse political coverage across TV, print, digital, and social media platforms


• Track narratives, emerging issues, sentiment shifts, and opposition activity in real time


• Prepare daily media briefs, trend reports, and analytical summaries for leadership and strategy teams


• Analyse social media conversations across platforms like X, Facebook, Instagram, You Tube, and Whats App trends


• Identify influencers, key opinion leaders, and high-impact narratives within the political ecosystem


• Support campaign and communication teams with data-backed media insights and recommendations


• Coordinate with research, digital, and war-room teams for rapid response and narrative tracking

Requirements

• 4–6 years of experience in core media monitoring, political communication, or social media analysis


• Strong understanding of the Indian political landscape and news ecosystem


• Experience with media monitoring and social listening tools


• Ability to analyse large volumes of media content and extract meaningful insights


• Excellent reporting, presentation, and analytical skills


• Strong command of English and Hindi communication