Marketo Engineer

VML Enterprise Solutions; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

VML Enterprise Solutions seeks Adobe Marketo Engineers with 4–6 years' hands-on Marketo experience and over 6 years in application development. You will design and optimize marketing automations, nurture streams, scoring, and segmentation, and integrate Marketo with Adobe Experience Cloud.

You will provide platform support, troubleshoot issues, and collaborate with marketing, product, and tech teams to deliver scalable marketing operations while ensuring data hygiene and governance.

Qualifications

• 4–6 years of hands-on Adobe Marketo experience.
• 6+ years of overall experience in application development or marketing technology.
• Strong expertise in B2B marketing automation, lead management, and campaign operations.
• Hands-on experience with Marketo APIs, integrations, and customizations.
• Experience using Adobe Experience Cloud products.

Responsibilities

• Design, configure, and optimize Adobe Marketo automations, campaigns, and workflows.
• Develop and maintain Marketo programs, nurture streams, scoring models, and segmentation.
• Integrate Marketo with Adobe Experience Cloud and other enterprise platforms.
• Provide platform support, troubleshoot issues, and ensure optimal campaign performance.
• Analyze marketing workflows to improve efficiency and automation maturity.
• Collaborate with marketing, product, and technology teams to design scalable solutions.
• Ensure data hygiene, governance, and adherence to marketing best practices.
• Develop and maintain documentation, SOPs, and operational guidelines.

Skills

Adobe Marketo

Lead management

Campaign operations

Troubleshooting

Communication

Tools

Marketo APIs

Adobe Experience Cloud

CRM (Salesforce)

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

The opportunity

We are seeking Adobe Marketo Engineers with 4–6 years of specialized hands‑on experience and at least 6+ years of overall experience in application development. Candidates must be proficient in B2B marketing automation, platform support, campaign orchestration, and integrating Marketo with Adobe Experience Cloud products. The role involves solution design, workflow optimization, troubleshooting, and ensuring scalable, connected marketing operations.

Key Responsibilities

• Design, configure, and optimize Adobe Marketo automations, campaigns, and workflows.
• Develop and maintain Marketo programs, nurture streams, scoring models, and segmentation.
• Integrate Marketo with Adobe Experience Cloud and other enterprise platforms.
• Provide platform support, troubleshoot issues, and ensure optimal campaign performance.
• Analyze marketing workflows to improve efficiency and automation maturity.
• Collaborate with marketing, product, and technology teams to design scalable solutions.
• Ensure data hygiene, governance, and adherence to marketing best practices.
• Develop and maintain documentation, SOPs, and operational guidelines.

Required Skills & Qualifications

• 4–6 years of hands‑on Adobe Marketo experience.
• 6+ years of overall experience in application development or marketing technology.
• Strong expertise in B2B marketing automation, lead management, and campaign operations.
• Hands‑on experience with Marketo APIs, integrations, and customizations.
• Experience using Adobe Experience Cloud products.
• Strong analytical, troubleshooting, and problem‑solving abilities.
• Excellent communication and stakeholder‑management skills.

Additional Preferences

• Experience with CRM systems such as Salesforce or MS Dynamics.
• Knowledge of marketing analytics and reporting tools.
• Marketo Certification (preferred).
• Understanding of Agile methodologies.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.