Marketing Strategist

Sanrachna; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Sanrachna is seeking a marketing professional to design and execute comprehensive digital marketing plans in alignment with brand messaging. You will develop campaigns, create engaging content for multiple channels, and drive data-driven optimization across KPIs.

The role emphasizes collaboration with sales, product, and design teams to ensure cohesive campaigns and measurable results. Strong communication skills and a strategic mindset are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing with emphasis on digital channels and content creation.
• Strong understanding of current marketing trends and best practices.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with ability to interpret data and make strategic recommendations.
• Creative thinker with the ability to generate innovative ideas.

Responsibilities

• Collaborate with the business development team to create and execute comprehensive marketing plans.
• Identify target audiences and devise campaigns that engage, inform, and motivate.
• Produce high-quality content for social media, blogs, email, and website.
• Ensure content aligns with brand messaging and resonates with the target audience.
• Monitor and analyze KPIs to adjust strategies for optimal results.
• Plan and execute email marketing campaigns, including segmentation and analysis.
• Work with cross-functional teams to ensure cohesive marketing efforts.
• Communicate marketing plans, goals, and results to stakeholders.

Skills

Digital marketing

Content creation

Analytics

Written communication

Social media

Team collaboration

Strategic thinking

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Social media ads

Email marketing

Marketing automation

CRM tools

Job description

Collaborate with the business development team to create and execute comprehensive marketing plans.

Identify target audiences and devise campaigns that engage, inform, and motivate.

Produce high-quality content for various channels, including social media, blogs, email, and website.

Ensure content aligns with brand messaging and resonates with the target audience.

Monitor and analyze key performance indicators (KPIs) to adjust strategies for optimal results.

Plan and execute email marketing campaigns, including content creation, segmentation, and analysis of campaign performance.

Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.

Communicate marketing plans, goals, and results to stakeholders within the organization.

Requirements –

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in marketing, with a focus on digital marketing and content creation.

Strong understanding of current marketing trends and best practices.

Excellent written and verbal communication skills.

Proficiency in digital marketing tools and platforms.

Analytical mindset with the ability to interpret data and make strategic recommendations.

Creative thinker with the ability to generate innovative ideas.