Marketing Specialist

Altruist AI BPM and CX services; Panchkula; On-site; INR 300,000 - 550,000; Full time

Benefits offered by this job

Brand ownership

Multichannel exposure

Growth path

Job summary

Altruist AI BPM and CX services seeks a proactive Marketing Executive to build and manage brand presence across digital and offline channels. Own social media, reputation management, events and PR to attract clients, candidates and industry attention.

The role requires 1–2 years in marketing, strong English/Hindi communication, and hands-on experience with social platforms and basic design tools. On-site role in Panchkula/Chandigarh with growth opportunities.

Qualifications

• Graduate or postgraduate in Marketing, Mass Communication, Business Administration or related field.
• 1–2 years in marketing, digital marketing or brand communication (BPO/services industry a plus).
• Hands-on experience with social media platforms and scheduling tools (Buffer, Hootsuite, etc.).
• Basic design skills (Canva) and familiarity with video editing tools.
• Strong written and verbal communication in English and Hindi.

Responsibilities

• Social media management: plan, create, publish content and grow followers.
• Online review management: respond to reviews and coordinate with HR/Operations.
• Events and PR: plan employer branding events, campus drives and press outreach.
• Competition mapping & market research: track competitors and share insights with leadership.

Skills

Social media management

Content calendar planning

Community engagement

Reporting & analytics

English & Hindi fluency

Event coordination

Vendor management

Basic design skills

Education

Graduate or postgraduate in Marketing or related field

Tools

Buffer

Hootsuite

Meta Business Suite

Canva

Video editing tools

Job description

Job Description: Marketing Executive (BPO)

Location: Panchkula / Chandigarh (on-site)

Experience: 1–2 years

Department: Marketing

Reports to: Marketing Head / Operations Head

About the Role

We are looking for a proactive Marketing Executive to build and manage our brand presence across digital and offline channels. You will own our social media, reputation management, events and PR, and market intelligence, helping us attract clients, candidates and industry attention.

Key Responsibilities

1. Social Media Management

• Plan, create and publish content on LinkedIn, Instagram, Facebook and other relevant platforms
• Build and maintain a monthly content calendar covering company culture, hiring drives, client success stories, employee spotlights and industry updates
• Coordinate with design/video resources (or create basic creatives) for posts, reels and campaigns
• Engage with followers, respond to comments and messages, and grow the follower base
• Track performance (reach, engagement, followers, leads) and share monthly reports with recommendations

2. Online Review Management

• Monitor and manage the company's presence on Google Business, Glassdoor, AmbitionBox, Indeed and similar platforms
• Respond professionally and promptly to positive and negative reviews
• Coordinate with HR and Operations to resolve issues raised in reviews
• Encourage genuine reviews from employees, clients and candidates
• Report on rating trends and recurring feedback themes

3. Events and PR

• Plan and execute employer branding events, campus and job fair activities, client meets, employee engagement events and CSR initiatives
• Manage event logistics: vendors, budgets, invitations, on-ground coordination and post-event reports
• Draft press releases, articles and company announcements, and build relationships with local media, journalists and industry bodies
• Pursue awards, features and speaking or partnership opportunities that enhance brand visibility

4. Competition Mapping and Market Research

• Track competitor BPOs in the region and beyond: services, pricing positioning, hiring trends, employer branding, social presence and campaigns
• Prepare periodic competitor analysis and market trend reports
• Conduct research on industry developments, client needs and target segments
• Share insights with leadership to support marketing, sales and hiring strategy

Required Qualifications and Skills

• Graduate or postgraduate in Marketing, Mass Communication, Business Administration or a related field
• 1–2 years of experience in marketing, digital marketing or brand communication (BPO/services industry experience is a plus)
• Hands‑on experience with social media platforms and scheduling tools (Buffer, Hootsuite, Meta Business Suite, etc.)
• Basic design skills (Canva, or similar) and familiarity with video editing tools is a plus
• Strong written and verbal communication in English and Hindi
• Good research, analytical and reporting skills, including MS Excel/Google Sheets and PowerPoint
• Event coordination and vendor management experience
• Creative, organised, able to manage multiple tasks and meet deadlines

Good to Have

• Knowledge of basic SEO and content writing
• Experience with Google Analytics or social media analytics tools
• Prior experience in employer branding or recruitment marketing

What We Offer

• Ownership of the company's brand and visibility
• Exposure across social media, PR, events and strategy
• Growth path towards Senior Marketing Executive / Marketing Manager