Marketing Specialist

Epiq; Hyderabad; Sur place; INR 800 000 - 1 200 000; Plein temps

Résumé du poste

Epiq in Hyderabad, India seeks an Email Campaign Specialist to own end-to-end email marketing using Salesforce, Pardot, and Marketing Cloud Next. You will segment audiences, build campaigns, and report on performance to drive growth.

You'll create templates, manage lists, run QA, and develop dashboards to monitor opens, clicks, conversions, and MQLs. Strong Excel and analytics are essential; knowledge of Power BI is a plus.

Qualifications

• 3+ years of experience in email marketing or marketing automation.
• Hands-on experience with Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or equivalent Email platforms.
• Experience building and managing email campaigns from end to end.
• Strong reporting and analytical skills.
• Experience creating campaign performance reports and conducting trend analysis.
• Advanced Excel skills and attention to detail.

Responsabilités

• Build, execute, and deploy email campaigns using Pardot, Salesforce, and Marketing Cloud Next.
• Create and manage audience lists, segmentation, suppression lists, and automation programs.
• Build and maintain Salesforce campaigns and campaign reporting.
• Conduct campaign QA to ensure accurate deployment and tracking.
• Create and manage email templates, forms, and landing pages.
• Develop campaign performance reports and dashboards.
• Perform trend analysis on email, campaign, and audience performance.
• Monitor and report on key metrics including opens, clicks, conversions, MQLs, and campaign influence.
• Support lead scoring, grading, and database health initiatives.
• Provide recommendations to improve campaign performance and marketing effectiveness.

Connaissances

Email marketing

Marketing automation

Analytics

Campaign management

Advanced Excel

Outils

Salesforce CRM

Pardot (Account Engagement)

Marketing Cloud Next

Power BI

Description du poste

Job Description:

At Epiq, your work contributes to complex, global legal outcomes. You’ll join a values‑driven community where integrity guides decisions, relentless service sets the bar, and we thrive on big challenges together. We invest in your growth with enterprise‑wide learning and mobility. We celebrate who you are, and we respect life beyond work with flexibility that’s recognized externally. Enabled by modern platforms and AI, you’ll do the most meaningful work of your career and see your impact at scale.

Position Summary

The Email Campaign Specialist will manage the end-to-end execution of email marketing campaigns using Salesforce, Pardot (Account Engagement), and Marketing Cloud Next. This role is responsible for campaign creation, audience segmentation, reporting, and performance analysis to support marketing goals and business growth.

Key Responsibilities

• Build, execute, and deploy email campaigns using Pardot, Salesforce, and Marketing Cloud Next.
• Create and manage audience lists, segmentation, suppression lists, and automation programs.
• Build and maintain Salesforce campaigns and campaign reporting.
• Conduct campaign QA to ensure accurate deployment and tracking.
• Create and manage email templates, forms, and landing pages.
• Develop campaign performance reports and dashboards.
• Perform trend analysis on email, campaign, and audience performance.
• Monitor and report on key metrics including opens, clicks, conversions, MQLs, and campaign influence.
• Support lead scoring, grading, and database health initiatives.
• Provide recommendations to improve campaign performance and marketing effectiveness.

Required Qualifications

• 3+ years of experience in email marketing or marketing automation.
• Hands‑on experience with - Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or equivalent Email platforms
• Experience building and managing email campaigns from end to end.
• Strong reporting and analytical skills.
• Experience creating campaign performance reports and conducting trend analysis.
• Advanced Excel skills and attention to detail.

Preferred Qualifications

• Knowledge of lead scoring and grading models.
• Experience with Power BI or similar reporting tools.
• Experience supporting B2B marketing organizations.

Salary

Your specific salary will be determined based on several factors:

• Location-based market rate for the role
• Your abilities in relation to the job specification
• Performance during screening and interview
• Pay parity with the wider team in the considered location

Epiq Leadership Compass

Fosters Relationships & Collaboration

Builds trust and alignment through open communication, shared goals, and strong partnerships to drive collective success.

• Build trust‑based partnerships
• Nurture long‑term relationships
• Remove collaboration barriers
• Celebrate cross‑team success

Engages & Influences

Inspires action and alignment through clear communication, purposeful influence, and a compelling vision.

• Use storytelling to build buy‑in
• Align communication with organizational goals
• Guild alignment through strong engagement

Maximizes Performance

Sets and reinforces performance standards that drive results, ensure accountability, and align with Epiq’s goals.

• Use data to identify improvement opportunities
• Make informed decisions
• Align team goals with boarder strategy
• Empower teams to manage their own goals
• Translate vision into clear priorities
• Prepare for disruptions with strong change management

Achieves Operational Success

Drives continuous improvement and operational excellence through smart processes, data insights, and quality execution.

• Improve workflows for team efficiency
• Use clear documentation and expectations
• Resolve issues quickly using data and feedback

It is Epiq’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiq’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.