Lead Manager – Marketing Automation and Lifecycle Marketing

1128 Indiris Data Services Private Limited; India; Remote; INR 2,400,000 - 4,000,000; Full time

Job summary

Epiq is seeking a Lead Manager for Marketing Automation and Lifecycle Marketing to drive global campaigns and customer journeys across B2B and B2C markets. The role focuses on building scalable marketing operations, optimizing multi-channel programs, and enabling data-driven decisions with advanced analytics.

You will lead platform operations, reporting, and CRM-integrated campaigns while collaborating with marketing, sales and analytics teams to lift engagement and pipeline growth.

Qualifications

• 7+ years in marketing automation or MarTech.
• Experience across B2B and B2C with global markets.
• Hands-on with SFMC, Pardot, Eloqua, HubSpot, Marketo.
• Proven multi-channel campaign operations experience.
• Ability to train and support teams on tools.

Responsibilities

• Lead reporting and optimization of global automation programs.
• Manage operations across Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.
• Develop customer journeys, segmentation, and nurturing.
• Deliver data-driven strategies to improve performance.
• Apply Gen AI to improve efficiency and personalization.

Skills

Marketing automation

Lifecycle marketing

Campaign operations

CRM integration

Data analytics

Cross-functional collaboration

Gen AI

Team training

Tools

Salesforce Marketing Cloud

Pardot

HubSpot

Marketo

Eloqua

Clay.ai

Job description

At Epiq, your work contributes to complex, global legal outcomes. You’ll join a values‑driven community where integrity guides decisions, relentless service sets the bar, and we thrive on big challenges together. We invest in your growth with enterprise‑wide learning and mobility. We celebrate who you are, and we respect life beyond work with flexibility that’s recognized externally. Enabled by modern platforms and AI, you’ll do the most meaningful work of your career and see your impact at scale.

Job Description: Job Description: Lead Manager – Marketing Automation and Lifecycle Marketing

Role Overview: We are looking for an experienced Marketing Automation and Lifecycle Marketing professional to lead campaign automation, customer journey orchestration, and MarTech transformation initiatives across global B2B and B2C markets. The ideal candidate will bring strong hands‑on expertise in marketing automation platforms, CRM‑integrated campaign reporting, audience segmentation, and performance analytics, with a proven ability to build scalable marketing operations that improve engagement and support pipeline growth.

Key Responsibilities

• Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi‑channel campaigns.
• Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.
• Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM‑integrated campaigns.
• Deliver data‑driven campaign strategies and improve marketing performance.
• Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.
• Use reporting, analytics, and campaign insights to improve open rates, click‑through rates, engagement, and conversion performance.
• Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.

Required Experience

• 7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech‑driven marketing roles.
• Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.
• Hands‑on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM‑integrated campaign execution.
• Proven experience managing high‑volume, multi‑channel campaign operations and customer engagement programs.
• Experience collaborating with cross‑functional marketing, sales, analytics, and technology stakeholders.

Core Expertise

• Marketing automation strategy and execution
• Lifecycle marketing and customer journey orchestration
• Lead nurturing, segmentation, and audience targeting
• Email marketing campaign planning and optimization
• CRM and marketing automation platform integration
• Campaign performance reporting and analytics
• MarTech transformation and process improvement
• Team training, platform support, and campaign troubleshooting
• Gen AI and automation‑led operational efficiency

Preferred Certifications

• Salesforce Certified Pardot Consultant
• Salesforce Marketing Cloud Email SpecialistSalesforce Certified Administrator
• Salesforce Data Cloud Consultant
• Salesforce AI Associate

Ideal Candidate Profile

The ideal candidate is a hands‑on marketing automation expert who combines platform expertise with strategic lifecycle marketing thinking. They should be comfortable managing complex campaign operations, improving customer engagement through data‑driven programs, supporting sales and business development workflows, and enabling teams through training, process discipline, and automation‑led improvements.

Epiq Leadership Compass

• Builds Talented Teams
• Builds and develops inclusive, high‑performing teams aligned to strategic goals for exceptional talent and business results.
• Focus on employee engagement
• Build a strong talent pipeline
• Fosters Relationships & Collaboration Builds trust and alignment through open communication, shared goals, and strong partnerships to drive collective success.
• Build trust‑based partnerships
• Nurture long‑term relationships
• Remove collaboration barriers
• Celebrate cross‑team success
• Engages & Influences Inspires action and alignment through clear communication, purposeful influence, and a compelling vision.
• Use storytelling to build buy‑in
• Align communication with organizational goals
• Guild alignment through strong engagement
• Maximizes Performance Sets and reinforces performance standards that drive results, ensure accountability, and align with Epiq’s goals.
• Use data to identify improvement opportunities
• Make informed decisions
• Align team goals with boarder strategy
• Empower teams to manage their own goals
• Translate vision into clear priorities
• Prepare for disruptions with strong change management
• Achieves Operational Success Drives continuous improvement and operational excellence through smart processes, data insights, and quality execution.
• Improve workflows for team efficiency
• Use clear documentation and expectations
• Resolve issues quickly using data and feedback

It is Epiq’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Epiq’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.

Epiq is a leading global provider of integrated technology and services for the legal profession, including eDiscovery, managed services, bankruptcy, class action and mass tort administration, federal regulatory actions and data breach responses. Our innovative solutions are designed to streamline the administration of litigation, investigations, financial transactions, regulatory compliance and other legal matters. Epiq’s subject‑matter experts bring clarity to complexity, create efficiency through expertise and deliver confidence to our clients around the world. We strive for a cohesive, collaborative environment that focuses on group achievement. With over 8000 associates worldwide, Epiq operates in 19 countries and over 80 global locations.