Marketing Professional - Senior

Siemens; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Siemens Software in Bangalore, India, seeks an experienced Senior Marketing Program Manager to orchestrate strategic marketing programs across APAC with a focus on India. You will own end-to-end campaign planning, collaborate across Solution, Industry, Product, Brand, Market Research, and Digital Marketing teams, and partner with sales to drive growth.

The role requires strong APAC knowledge, 7–10 years of experience in marketing program management in tech, and fluency in English.

Qualifications

• 7–10 years of progressive experience in marketing program management in the technology sector.
• Deep understanding of the APAC market; India networks advantageous.
• Fluent English proficiency (oral and written).
• Strong technical aptitude with background in Engineering software, Simulation, and PLM industries.
• Demonstrated experience with B2B marketing, demand generation, sales pipeline contribution, and account-based marketing programs.
• Proficiency with CRM platforms (Salesforce), marketing automation tools (Eloqua), and related marketing tools (Allocadia, Wrike, Stensul).

Responsibilities

• Drive strategic marketing program execution across APAC with focus on India, delivering growth targets and revenue objectives.
• Lead end-to-end marketing campaign planning and orchestration across Solution, Industry, Product, Brand, Market Research and Digital Marketing teams.
• Partner with senior sales leadership to develop and implement tactics and comprehensive plans for market penetration.
• Navigate marketing challenges with strategic insights and strong technical understanding of software offerings.

Skills

Marketing program management

APAC market knowledge

English communication

B2B marketing

CRM & marketing tools

Tools

Salesforce

Eloqua

Allocadia

Wrike

Stensul

Job description

Job Description

We are a leading global software company dedicated to the world of computer aided design, 3D modelling and simulation helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Position Overview

We are seeking an experienced Senior Marketing Program Manager to strategically plan, execute, and optimize high-impact marketing programs across the APAC region, with a strategic focus on India. This is an opportunity for someone who thrives on strategic ownership, hands‑on execution, and exceptional cross‑functional collaboration to deliver measurable results and elevate our brand presence in this pivotal market.

Work Location

Bangalore, Karnataka, India.

Key Responsibilities

• Drive strategic marketing program execution across APAC with focus on India, taking independent ownership of delivering against aggressive growth targets and business objectives that directly impact market share and revenue.
• Lead end-to-end marketing campaign planning and orchestration, ensuring seamless integration and strategic alignment across diverse marketing functions including Solution Marketing, Industry Marketing, Product Marketing, Brand Marketing, Market Research, and Digital Marketing teams.
• Partner closely with senior sales leadership to identify, develop, and implement innovative marketing tactics, strategies, and comprehensive plans that drive market penetration and competitive advantage.
• Navigate complex marketing challenges by leveraging extensive industry expertise, providing strategic insights, and influencing direction through compelling communication and deep technical understanding of software offerings.

Qualifications

• 7-10 years of progressive experience in marketing program management in the technology sector, with a strong track record of driving measurable business outcomes
• Deep understanding of the APAC market, with proven experience and strong networks in India being highly advantageous
• Fluent English proficiency (oral and written) with advanced interpersonal skills to foster collaboration, build consensus, and influence at all levels
• Strong technical aptitude with background in Engineering software, Simulation, and PLM industries, enabling deep understanding of target markets and customer needs
• Demonstrated experience with B2B marketing, demand generation, sales pipeline contribution, and account-based marketing programs
• Proficiency with CRM platforms (Salesforce), marketing automation tools (Eloqua), and related marketing tools (Allocadia, Wrike, Stensul)

Why Us

We are Siemens: At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. Youll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. Were committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

#SaaS

Job type Full-time

Employment type Permanent

Work mode Office/Site only

Location(s) Bangalore - Karnataka - India