Marketing Planning Manager - Vaccines

Abbott; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Abbott Laboratories in Mumbai seeks an experienced Brand Manager to build and manage a portfolio across therapeutic segments, driving lifecycle strategies and market growth. The role requires 6-8 years in Brand Management, preferably with vaccine, gynae, pulmonary, cardio-metabolic experience, and a track record of successful product launches and differentiated promotions.

You will partner with Medical, Sales, Training, Finance and other teams to deliver customer-centric marketing plans and

Qualifications

• 6-8 years of experience in Brand Management.
• Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic.
• Experience of successful product launch/s with differentiation.
• Activation experience using differentiated promotional channels.
• Patient acquisition programs experience if any.
• Preferably from Top 20 Co’s in the IPM or MNC.

Responsibilities

• Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for Abbott.
• Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments.
• Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
• Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
• Formulation and execution of customer centric and insight driven marketing strategy:
• Deliver innovative promotional mix on differentiated platform to enhance customer experience
• Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
• Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
• Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
• Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
• Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
• Develop and ensure implementation Brand Plans post approval from all key stakeholders
• Drive global, regional interaction and other cross functional teams where applicable
• Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments

Skills

Analytical skills

Brand Management

Marketing strategy

Education

Science graduate

MBA Marketing

Job description

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES

Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for

Abbott

Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments

Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management

Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area

Formulation and execution of customer centric and insight driven marketing strategy:

• Deliver innovative promotional mix on differentiated platform to enhance customer experience
• Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force

Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio

Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio

Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio

Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.

Develop and ensure implementation Brand Plans post approval from all key stakeholders

Drive global, regional interaction and other cross functional teams where applicable

Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments

Education Qualification:

Science graduate, MBA Marketing from Good Institute in General Management

Experience

• 6-8 years’ experience in Brand Management
• Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
• Experience of successful product launch/s with differentiation
• Activation experience using differentiated promotional channels
• Patient acquisition programs experience if any
• Preferably from Top 20 Co’s in the IPM or MNC