Marketing Partner

F. Hoffmann-La Roche AG; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Roche seeks a Brand Marketing professional to implement state-wide brand initiatives and design strategies for the assigned therapy area. You will collaborate with doctors, accounts, and government stakeholders to strengthen Roche equity and patient impact.

Qualifications include an MBA in Marketing and 5+ years in brand management or marketing within pharma. Relocation is possible; strong communication and teamwork are required.

Qualifications

• MBA in marketing is required or preferred for this role.
• Strong communication and interpersonal skills are essential.
• Solid knowledge of marketing fundamentals and execution experience.
• Experience in portfolio/brand management in pharma is a plus.

Responsibilities

• Implement brand plans and campaigns for assigned brands within the state.
• Co-create portfolio strategy with state team and stakeholders.
• Build annual state plans with cluster head, medical, access and commercial squads.
• Ensure compliance with Roche guidelines and generate patient impact insights.

Skills

Communication skills

Interpersonal skills

Productivity tools

Marketing fundamentals

Marketing execution

Education

MBA in Marketing (full time preferred)

Tools

Productivity tools

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Ensuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters State Accountabilities Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights Ensure implementation of the marketing campaigns for all Roche brands within the state Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation Identify hurdles for the state and co create local solutions for the same Promotes cross-functional communication and tactical planning to maximise patient and revenue impact Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives Develop Patient Persona based solutions. Customized solutions for Top TAE Conduct sprints for solutions for TAEs Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices. Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact Design of awareness campaigns & calculate ROIs Support customization of pricing and PAP solutions

Pan Affiliate Accountabilities

Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same Connect with the global teams to help develop brand solutions Contribute to global projects

Chapter Lead Responsibilities

Capability Building Functional Competencies Brand Building Insights generation Knowledge of indian healthcare ecosystem and emerging landscape P&L Management Multiple therapy area knowledge Commercial Expertise Understanding of Org. SOPs and external regulations Project Management Mindset and Behaviour Patient & Customer Centric Pragmatic Experimenting & Risk taking Questioning & Challenging Networked & Collaborative

Eligibility Criteria (Qualification and Experience)

Educational Qualification - Must Meet: MBA in Marketing (full time preferred) Educational Qualification - Optional: Healthcare/Pharma marketing Overall Work Exp: 5+ years in brand management/ marketing role Open to relocation Relevant Work Exp: Portfolio management experience (Preferred) Understanding of the Oncology Market. Technical Skills: Communication and interpersonal skills, Good know how of productivity tools Insighting and problem solving Strong knowledge of marketing fundamentals. Strong track record of marketing execution.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.