Marketing Partner

Roche; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Roche in Hyderabad is seeking a Brand Manager to drive brand initiatives with a focus on direct patient impact. You will co-create portfolio strategies, build relationships with doctors, accounts, and government stakeholders, and ensure state-wide marketing campaigns are executed.

The role requires 5+ years in brand management within healthcare, MBA in Marketing, and strong skills in communication and portfolio management. Willingness to relocate to India is preferred.

Qualifications

• MBA in Marketing (full time preferred)
• 5+ years in brand management/marketing
• Open to relocation
• Portfolio management experience (Preferred)
• Understanding of Oncology Market
• Strong communication and problem-solving skills
• Proven marketing execution track record

Responsibilities

• Co-create portfolio strategy and plans with state teams.
• Build relationships with key stakeholders to gain insights.
• Ensure marketing campaigns for Roche brands are implemented.
• Develop state annual brand plan with cross-functional teams.
• Collaborate with global teams on brand solutions.
• Share cluster insights to design patient-focused solutions.

Skills

Brand management

Marketing

Stakeholder management

Communication

Healthcare marketing

Portfolio management

Market insights

Education

MBA in Marketing

Healthcare/Pharma marketing (optional)

Tools

MS Office

PowerPoint

Excel

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Ensuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters

• State Accountabilities
  • Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
  • Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
  • Ensure implementation of the marketing campaigns for all Roche brands within the state
  • Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
  • Identify hurdles for the state and co create local solutions for the same
  • Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
  • Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
  • Develop Patient Persona based solutions
  • Customized solutions for Top TAE
  • Conduct sprints for solutions for TAEs
  • Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices
  • Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
  • Design of awareness campaigns & calculate ROIs
  • Support customization of pricing and PAP solutions
• Pan Affiliate Accountabilities
  • Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
  • Connect with the global teams to help develop brand solutions
  • Contribute to global projects
  • Chapter Lead Responsibilities
  • Capability Building

Functional Competencies

• Brand Building
• Insights generation
• Knowledge of indian healthcare ecosystem and emerging landscape
• P&L Management
• Multiple therapy area knowledge
• Commercial Expertise
• Understanding of Org. SOPs and external regulations
• Project Management

Mindset and Behaviour

• Patient & Customer Centric
• Pragmatic
• Experimenting & Risk taking
• Questioning & Challenging
• Networked & Collaborative

Eligibility Criteria (Qualification And Experience)

• Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
• Educational Qualification - Optional: Healthcare/Pharma marketing
• Overall Work Exp: 5+ years in brand management/ marketing role
• Open to relocation
• Relevant Work Exp:
  • Portfolio management experience (Preferred)
  • Understanding of the Oncology Market
• Technical Skills:
  • Communication and interpersonal skills,
  • Good know how of productivity tools
  • Insighting and problem solving
  • Strong knowledge of marketing fundamentals
  • Strong track record of marketing execution

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.