Marketing Operations Specialist

JoVE; India; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Impact on accelerating science

Global teams and collaboration

Internal promotion culture

Zusammenfassung

JoVE is a global leader in video solutions for science research and education, with offices worldwide including India. We seek a Senior Marketing Operations Specialist to optimize email campaigns, automation, CRM management, and analytics.

This role emphasizes data-driven decision making and scalability across global programs. The ideal candidate will have HubSpot, Salesforce, and Google Analytics expertise, enjoy data work, and drive marketing performance through automation and insights.

Qualifikationen

• Bachelor's degree in a related field.
• 3+ years of experience in Marketing Operations, Email Marketing, or Marketing Analytics.
• Proven success implementing marketing campaigns and automation workflows in HubSpot.

Aufgaben

• Build, test, deploy, and optimize email campaigns and automated nurture workflows in HubSpot.
• Validate segmentation lists in HubSpot to ensure campaigns reach correct audiences.
• Perform QA to ensure campaigns are error-free and delivered successfully.
• Monitor email deliverability and campaign performance, recommending optimizations.
• Support A/B testing and continuous campaign optimization.
• Collaborate with Sales, Product, and RevOps to improve lead management and data integrity.
• Track marketing KPIs, campaign performance, lead generation, funnel conversion, and ROI.
• Analyze marketing performance to provide actionable insights for optimization.

Kenntnisse

Marketing analytics

Email marketing

Data quality

Stakeholder communication

Ausbildung

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Jobbeschreibung

JoVE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

JoVE is seeking an analytical Senior Marketing Operations Specialist to support the execution, optimization, and measurement of our global marketing initiatives. This role combines email marketing, marketing automation, CRM/database management, and marketing analytics to ensure our campaigns are delivered efficiently, reach the right audiences, and generate measurable business results.

The ideal candidate is experienced with HubSpot, Salesforce, and Google Analytics, enjoys working with data, and is passionate about improving marketing performance through automation and insights.

Responsibilities

• Build, test, deploy, and optimize email campaigns and automated nurture workflows in HubSpot.
• Build, review, and validate segmentation lists in HubSpot to ensure campaigns reach the correct target audiences.
• Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
• Monitor email deliverability and campaign performance, recommending optimizations to improve engagement and conversions.
• Support A/B testing and continuous campaign optimization.
• Partner with Sales, Product, and RevOps to improve lead management and data integrity.
• Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
• Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
• Identify opportunities to improve operational efficiency through data-driven recommendations.

Requirements

• A Bachelor's degree.
• 3+ years of experience in Marketing Operations, Email Marketing, or Marketing Analytics.
• Demonstrated success implementing marketing campaigns and automation workflows in HubSpot that delivered measurable improvements in efficiency or campaign performance.
• Proficiency in building and validating segmentation lists in HubSpot.
• Demonstrated experience building dashboards and reporting that support business decisions.
• Strong analytical skills and attention to detail.
• Experience managing marketing databases, segmentation, and data hygiene.
• Excellent written and verbal communication skills in English.
• Self-driven, results oriented and ability to work in a fast paced environment.

Benefits

• A competitive compensation package
• You will make a direct impact in accelerating science research and education.
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.