Marketing Operations Specialist

Jisr; India; Remote; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

100% remote

Job summary

Jisr in India is seeking a Marketing Operations Specialist to drive growth experiments, analytics, CRM workflows, and marketing automation. You will collaborate with Growth and Web teams to ensure campaigns and lead flows run smoothly.

The role requires hands-on HubSpot usage, GA4, GTM, and data-focused optimization, with a strong eye for detail and cross-functional collaboration. Remote-friendly, full-time position.

Qualifications

• 2-4 years of experience in growth marketing, marketing operations, digital marketing, or a related role.

Responsibilities

• Build, manage and maintain workflows within HubSpot.
• Support lead routing, lead scoring, form setup, and lifecycle stage management.
• Monitor web-to-CRM data flows and resolve operational issues.
• Coordinate with developers to implement website updates, landing pages, forms, and new features.
• QA test website changes before and after deployment to ensure they function correctly.
• Collaborate with Content, SEO, Performance Marketing, and Product Marketing teams.
• Support Sales and Marketing teams with lead flow and CRM-related issues.
• Gather feedback from internal teams to improve website journeys and marketing operations.

Skills

HubSpot

GA4

Google Tag Manager

Mixpanel

Hotjar

CMS

A/B testing

Funnel optimization

CRM workflows

Data analytics

Tools

HubSpot

GA4

Google Tag Manager

Mixpanel

Hotjar

Job description

Jisr

Marketing Operations Specialist

India

Marketing Department

Full Time

Overview Application

About the Company

At Jisr, you’ll work in a welcoming and collaborative environment with the opportunity to learn from agrowing startup. We work hard and care about our most valuable asset, our people.

We help businesses focus on running their operations by solving their HR challenges through moderntechnology.

Role Overview

• We’re looking for a hands-on, curiosity driven, learning and detail-oriented Growth Operations Specialist tojoin our Marketing team.
• In this role, you will support the execution of Sales pipeline growth via Growth experiments, conversionoptimization, analytics, marketing automation, GTM Engineering, and experimentation initiatives.
• You willwork closely with the Growth Product Manager, Marketing team, and Web Development team to implementgrowth projects and ensure that campaigns, tracking, website updates, and lead flows operate effectively.
• CRM knowledge of HubSpot is a MUST.

Key Responsibilities

Core Growth Operations

• Work with the Growth Product Manager and Director of Demand Generation to execute the growthroadmap - which includes GTM initiatives, Sales pipeline optimisation, Marketing and RevenueOperations, Product Led Growth and Organic growth using sidecar products.
• Build, manage and maintain workflows within HubSpot.
• Support lead routing, lead scoring, form setup, and lifecycle stage management.
• Monitor web-to-CRM data flows and resolve operational issues.
• Coordinate with developers to implement website updates, landing pages, forms, and new features.
• QA test website changes before and after deployment to ensure they function correctly.
• Collaborate with Content, SEO, Performance Marketing, and Product Marketing teams.
• Support Sales and Marketing teams with lead flow and CRM-related issues.
• Gather feedback from internal teams to improve website journeys and marketing operations.
• Follow up on action items and ensure assigned growth initiatives are completed on time.
• Maintain campaign tracking standards, including UTMs and source attribution.
• Support marketing automation, email workflows, and system integrations.
• Ensure that lead and campaign data is accurate, complete, and consistently structured.

Analytics and Reporting

• Set up, maintain, and validate tracking through Hubspot, GA4, Google Tag Manager, Mixpanel, andHotjar.
• Monitor website traffic, user behavior, conversion rates, and funnel performance.
• Build and maintain dashboards and recurring performance reports.
• Identify tracking gaps, broken events, and data inconsistencies.
• Support the implementation of tracking across key funnels.
• Enable management with insights and recommendations based on performance data.

Conversion Rate Optimization

• Support the setup and execution of A/B tests and website experiments.
• Assist in developing test hypotheses based on analytics and user behavior.
• Monitor experiment performance and document results.
• Optimize landing pages, forms, calls to action, and conversion paths.
• Identify user journey drop-off points and recommend improvements.
• Support ongoing improvements to demo requests, sign-ups, and lead quality.

Experimentation and Documentation

• Maintain documentation for website updates, tracking setups, experiments, and workflows.
• Update the growth experimentation backlog and project tracker.
• Coordinate experiment timelines, requirements, and implementation tasks.
• Conduct quality assurance checks before launching experiments or website changes.
• Record experiment outcomes, findings, and recommended next steps.
• Help establish repeatable processes for running and measuring growth initiatives.

What We’re Looking For

• 2-4 years of experience in growth marketing, marketing operations, digital marketing, or a related role.
• Hands-on experience with Hubspot (must have), GA4, Google Tag Manager, HubSpot, Mixpanel,Hotjar, or similar tools.
• Experience with website CMS, landing pages, analytics tracking, and conversion optimization.
• Basic understanding of A/B testing, funnels, user journeys, and conversion rate optimization.
• Familiarity with content management systems and modern website environments.
• Experience working with developers or technical teams + sales and marketing
• Strong attention to detail and the ability to identify tracking, website, or data issues.
• Good organizational and project coordination skills.
• Ability to manage multiple tasks and follow structured processes.
• Strong written and verbal communication skills.
• Experience in B2B SaaS or HR technology is a plus.

Why Join Jisr?

Be part of a fast-growing company building HR technology for the region.

Work in a 100% remote setup with a collaborative and impact-driven team.

Gain hands‑on exposure to Growth marketing, analytics, experimentation, and mark-ops / rev-ops.

Work closely with experienced growth, product, and develop