Marketing Manager, India

CSA Group; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CSA Group is seeking an experienced Strategic Marketing Manager to support the growth of the company in India. The role includes developing and managing marketing programs aligned with business objectives and enhancing customer engagement.

The ideal candidate will have over 7 years of B2B strategic marketing experience and strong project management skills. Join CSA Group to influence key marketing initiatives and drive growth.

Qualifications

• 7+ years of B2B strategic marketing experience is required.
• 5+ years of successful experience in similar roles.
• Engineering or technical background is an asset.

Responsibilities

• Develop and implement the annual strategic marketing plan.
• Execute marketing plans with tactical activities to meet lead generation goals.
• Analyze ROI for all marketing activities.

Skills

B2B strategic marketing experience

Written and verbal communication skills

Project management skills

Marketing trends knowledge

Education

College/university degree in marketing or business administration

MBA

Job description

Job Overview

We are looking for an experienced and creative Strategic Marketing Manager to join our marketing team and support the growth of CSA Group in India. The role involves developing and managing marketing programs in alignment with the annual strategic marketing plan, supporting business objectives, lead acquisition, customer retention, and sales support.

Responsibilities

• Develop and implement the annual strategic marketing plan aligned with business objectives for India.
• Build marketing programs to support specific commercial objectives across channels in line with the overall strategic marketing plan.
• Identify gaps and recommend marketing initiatives to meet business objectives.
• Act as a marketing subject matter expert: deep knowledge of service offerings, customer applications, market conditions, and competitive landscape.
• Understand customer segmentation, buyer personas, journeys, and buying behavior through research, sales, and stakeholder engagement.
• Execute marketing plans with tactical activities from start to finish to meet lead generation and brand awareness goals.
• Liaise with commercial leaders and content developers to define a content strategy that addresses customer needs and strategic positioning.
• Produce content for the CSA Group website, landing pages, customer emails, and social media.
• Monitor industry trends and customer activity through research, internal reports, articles, and sales dialogue.
• Lead customer engagement programs and industry activities, including events, tradeshows, media publications, and associations.
• Apply project‑management principles to manage multiple projects and priorities simultaneously.
• Analyze ROI for all marketing activities and identify areas for continuous improvement.
• Collaborate with internal digital marketing and communications teams to enhance marketing strategies and campaigns.
• Partner with external agencies and vendors to develop marketing collateral.

Qualifications

• College/university degree in marketing, business administration, or equivalent.
• 7+ years of B2B strategic marketing experience.
• 5+ years of demonstrable success in similar roles.
• Engineering or technical background is an asset.
• MBA is an asset.
• Proven experience in strategic marketing and tactic implementation.
• Excellent written and verbal communication skills; exceptional at writing customer‑facing content.
• Strong ability to develop, execute, and analyze marketing campaigns.
• Proven project‑management skills and experience.
• Team player with the ability to build strong working relationships with marketing team members and stakeholders.
• Up‑to‑date knowledge of marketing trends.
• Passion for strategic marketing and driving results.

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued.

If you require accommodation in the interview process, please contact us at [e-mail].