Marketing Manager-CNS

PERSOL; Thane; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Bayer India is seeking a Marketing Manager for Stroke to lead strategic marketing for upcoming launches, plan long-range operating plans, and collaborate with regional, global and local teams.

The role requires 8–10 years in healthcare marketing, 4–5 years leading a brand portfolio (Stroke/neurology preferred), and strong digital and multi-channel marketing skills. You will guide sales and manage launches and KPI-driven budgets.

Qualifications

• 8-10 years in Healthcare Marketing with at least 4-5 years leading a brand portfolio, preferably Stroke/neurology.
• Proficiency with digital marketing tools and integrated multi-channel marketing.
• Strong interpersonal, collaboration, communication and presentation skills.

Responsibilities

• Lead strategic marketing for Stroke launches for Bayer India.
• Plan and implement long-range operating plans for the portfolio.
• Collaborate with regional, global and local teams for alignment.
• Guide sales for successful execution of the strategic roadmap.
• Manage marketing dashboard, forecasts, budgets and KPIs for the portfolio.

Skills

Project management

Digital marketing

Multi-channel marketing

Communication skills

Team collaboration

Education

B Pharm / Bachelor’s Degree in Science with MBA

Job description

Marketing Manager: Stroke

YOUR TASK AND RESPONSIBILITIES:

• Lead the strategic marketing function for upcoming launches in Stroke for Bayer India
• Plan and implement long range operating plans for portfolio as per organization objectives
• Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
• Provide guidance and collaborate with sales team members for successful execution of strategic roadmap

Job Summary / Principal Purpose of Role

Manage & oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of

the assigned product portfolio, including to:

• Achieve the companys objectives (sales, market share) for the assigned portfolio of products
• Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and

services with an aim to optimize achievement of sales and related performance objectives across the portfolio

• Focus on master brands, branding and marketing process improvements as needed to realize the biggest

opportunities to lead and compete in target markets

• Collaborate with other team leaders and members to collectively achieve the short- and medium-term

business growth of Bayer’s India business goals

• Optimize cross-functional platforms and processes regarding promotional programs and their effective

implementation

• Directly manage and lead successful launches of future products and important marketing-related

innovations

• Propose and lead the management of initiatives to sustain customer preference and patient engagement
• Manage the marketing dashboard, forecasts, budget goals and related KPIs for one’s portfolio and team, and for

supporting programs and services

• Keep one’s marketing and related skills up to date, aligned with the Bayer’s India Marketing initiatives, while

striving for continuous self-improvement

• Develop a highly efficient Product Management team through appropriate staffing, continuous couching,

mentoring and proper training

• Ensure delivering annual business commitment and P&L goals for assigned brands and related products in the

portfolio

The Job holder will be responsible for managing following activities:

• Gather customer and market insights to make informed decisions and Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful launch strategies
• Develop and execute Brand launch strategic plans for across different channels and segments
• Lead end to end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration
• Conceptualize and execute multi-channel Strategy and campaigns across segments, ensuring the alignment of positioning, communications and messaging across all channels including digital and non-digital.
• Prepare for new launch in India by driving launch excellence and building thought leader framework adoption in market.

WHO YOU ARE:

• B Pharm / Bachelor’s Degree in Science with MBA from a reputed institute.
• Minimum 8-10 years of Healthcare Marketing experience with at least 4-5 years of independently leading a brand portfolio preferable in Stroke/neurology
• Proficiency with digital marketing tools and Integrated Multi Channel Marketing approach.
• Strong project management, multitasking, and decision-making skills
• High on interpersonal, collaboration, communication and presentation skills
• Understanding of Indian pharma market, health care environment, customers, regulatory framework, New product launch trends, Sales force Excellence, Digital outreach models.

Business Size: New launch

Business Interactions: Sales team, Finance, Medical and MSL Team, Supply Chain, Commercial Excellence, Regional and Global Brand team