Marketing Manager (B2C)

Taylor & Francis Group; New Delhi; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Taylor & Francis Group is seeking a marketing leader to drive author acquisition and Open Access initiatives across South Asia and Sub-Saharan Africa. The role focuses on strategic campaigns, cross-functional collaboration, and external engagement with institutions and conferences.

You will work with the regional team to plan, implement, and optimize digital strategies, events, and communications, advancing Open Research awareness in the research community.

Qualifications

• Proven track record in marketing with digital channels (SEM, email, paid/organic social, events).
• Strong analytics to translate data into actionable strategies.
• Understanding of academic/research environments and Open Science.
• Self-directed with cross-channel project delivery.
• Focus on campaign effectiveness, ROI, and stakeholder engagement.
• Creative problem-solving with strong communication skills.

Responsibilities

• Develop and implement marketing strategies for journals to grow submissions and brand presence in SASSA.
• Analyze submission trends and marketing KPIs to ensure targets are met.
• Identify high-impact researchers through data-driven messaging and targeting.
• Build relationships with institutions, societies, funders, and research centers.
• Represent Taylor & Francis externally at conferences, talks, and events.
• Design and deliver researcher engagement programs (workshops, webinars).
• Lead multi-channel email campaigns to drive engagement and author acquisition.
• Provide reports and strategic insights to senior management for regional objectives.
• Coordinate with internal teams to ensure seamless marketing execution and regional advocacy.

Skills

Digital marketing

Marketing analytics

SEM & paid social

Email marketing

Campaign management

Stakeholder management

Open Research awareness

Job description

What we offer in return

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

What we offer in return

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Job Description

Overall role summary

An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.

Reporting to the Senior Marketing Manager, you will collaborate cross-functionally to support the overall marketing objectives for Open Access Journals and Researcher Services. The ideal candidate will bring a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing.

Applications will close on 23rd October 2026.

Key Accountabilities

• Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region
• Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
• Leverage digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers through effective messaging and targeting strategies
• Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement
• Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking opportunities
• Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives
• Oversee the creation and execution of targeted, multi-channel email campaigns using marketing automation tools to drive engagement and attract new authors
• Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives
• Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region

Qualifications

Knowledge and Qualifications

The ideal candidate will have:

• Proven track record in a marketing role with demonstrated expertise in digital marketing channels including SEM, email marketing, paid and organic social media, and events
• Strong acumen in digital marketing analytics and data analysis with the ability to translate insights into actionable marketing strategies
• Deep understanding of customer needs and market dynamics within the academic or research environment
• Highly self-directed with the ability to execute marketing strategies independently and integrate cross-channel initiatives efficiently
• Strong focus on campaign effectiveness, audience engagement, and marketing ROI through data-driven decision making
• Creative problem-solving combined with analytical rigor and project management excellence
• Outstanding communication and presentation skills with the ability to engage diverse audiences
• Demonstrated success in internal and external stakeholder management

Skills and Behaviours Required

• Critical and analytical ability
• Budget management
• Commercial and customer focus
• Communication excellence
• Results driven
• Agility & Adaptability

Additional Information

Location

• You must have the right to work and live in India.
• The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our New Delhi office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

Being Yourself at Taylor & Francis

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact y our talent acquisition partner. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:http://www.taylorandfrancisgroup.com/careers