Marketing Manager B2B

Informa; New Delhi; Hybrid; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

30 days annual leave

4 volunteering days annually

Birthday day off

Pension contributions

Medical insurance for self and depend­

Life cover

Personal accident cover

Seasonal social and charitable events

Training and development

Job summary

Taylor & Francis Group in New Delhi, India is seeking a data-driven B2B Marketing professional to lead demand generation, funnel management, and revenue growth. You will manage end-to-end campaigns across digital channels, leverage SFDC and marketing automation, and align marketing with sales to hit revenue targets.

The role requires expertise in ABM, CRM platforms, and multi-channel execution. You will collaborate with cross-functional teams to develop compelling content and measured programs

Qualifications

• Proven experience in B2B marketing with demand generation and pipeline contribution.
• Hands-on with Salesforce and marketing automation platforms (e.g., Marketo, HubSpot, Eloqua, Pardot).
• Strong analytical skills to interpret data and build actionable reports.
• Expertise across email marketing, SEO, SEM, paid social (LinkedIn Ads), content and webinars.
• Deep understanding of lead scoring, nurture strategies and conversion optimization.
• Experience working with sales to align on lead management and revenue goals.

Responsibilities

• Design and execute integrated demand generation campaigns.
• Collaborate with sales to optimize lead handoffs and qualification criteria.
• Develop ABM strategies for high-value accounts.
• Leverage SFDC and analytics to track ROI and optimize targeting.
• Plan multi-channel campaigns across email, paid search, paid social, webinars.
• Create compelling content tailored to personas and buyer journey stages.
• Partner cross-functionally to foster a high-performance marketing culture.

Skills

B2B marketing

CRM & marketing automation

Data analytics & reporting

Digital marketing channels

Lead generation & conversion

Sales collaboration

Job description

Company Description

Informais a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Groupproduces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

What we offer in return :

• 30 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Pension contributions
• Medical insurance for self and dependents; life cover and personal accident cover for self
• Seasonal social and charitable events
• Training and development

Job Description

Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth. This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

Reporting to the Senior Marketing Manager, you will manage end-to-end campaign execution across digital channels, leverage SFDC and CRM analytics to inform decision-making, and ensure alignment between marketing and sales to achieve the division's commercial revenue targets.

We are looking for a passionate B2B marketer with deep expertise in lead generation and funnel management, who thrives in a data-driven environment, understands complex buyer journeys, and can translate insights into high-impact marketing programs that drive measurable business outcomes.

Key Accountabilities

• Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs, SQLs, conversion rates, and pipeline contribution.
• Sales & Commercial Partnership: Collaborate with commercial and sales teams to align on lead qualification, optimize handoff processes, and support conversion strategies that directly contribute to revenue targets.
• Account-Based Marketing (ABM): Develop and implement targeted ABM strategies for high-value accounts and strategic prospects, creating personalised campaigns and coordinating with sales to drive engagement and accelerate deal closure.
• CRM & Analytics Management: Leverage Salesforce (SFDC) and marketing automation platforms to track campaign performance, lead attribution, and ROI, using data insights to optimize targeting and personalization strategies.
• Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication, and webinars to maximize reach and engagement with target audiences.
• Content & Messaging Strategy: Develop compelling content and value propositions tailored to key personas and buyer journey stages, ensuring consistent messaging that educates, engages, and converts prospects.
• Team Collaboration & Development: Contribute to a high-performance marketing culture by collaborating cross-functionally, sharing best practices, and taking accountability for personal growth and skills development.

Qualifications

The ideal candidate will have:

• B2B Marketing Expertise: Proven experience in B2B marketing with a strong track record in demand generation, lead funnel management, and pipeline contribution
• CRM & Marketing Automation Proficiency: Hands-on experience with Salesforce (SFDC) and marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, etc.)
• Data Analytics & Reporting: Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights to optimize marketing performance
• Digital Marketing Channels: Demonstrated expertise across digital channels including email marketing, SEO, SEM, paid social (LinkedIn Ads), content marketing, and webinars
• Lead Generation & Conversion: Deep understanding of lead generation tactics, lead scoring, nurture strategies, and conversion optimization
• Sales Collaboration: Experience working closely with sales teams to align on lead management, qualification criteria, and revenue goals

Skills and Behaviours Required

• Critical and analytical ability
• Budget management
• Commercial and customer focus
• Communication excellence
• Results driven
• Agility & Adaptability

Additional Information

Location:

• You must have the right to work and live in India.
• The successful candidate will be able to utiliseour balanced working model. We ask that candidates live within acommutable distance of our New Delhioffice to ensure that as a balanced worker they can make it to our office location to collaborate as required. There isan expectation for a minimum of 3 days per week in-person time.
• We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact[emailprotected]

Being Yourself at Taylor & Francis:

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact your talent acquisition partner. Your request will be reviewed and considered in the strictest confidence.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.