Marketing Manager

Galaxy Resource Private Limited; New Delhi; On-site; INR 300,000 - 1,000,000; Full time

Job summary

Galaxy Resource Private Limited, Lucknow’s recruitment and staffing firm (GRPL India), seeks a Marketing Manager in Delhi. Openings: 30. Salary: ₹3–10 LPA. Freshers and experienced candidates are welcome.

You will gather and analyse market data, prepare Go-to-Market plans, translate consumer insights into brand propositions, and manage marketing strategies within budgets. Collaboration with agencies and cross-functional teams is essential, with potential Lactalis Group integration.

Qualifications

• Experience in marketing and brand management.
• Ability to analyse market data and trends.
• Strong written and verbal communication in English.
• Experience with go-to-market planning and trade marketing.

Responsibilities

• Gather, analyse and summarise market and brand data to assess performance.
• Prepare Go to Market Plan and analyse sales trends.
• Translate consumer insights into brand propositions.
• Conduct consumer profiling and market research.
• Assess product/brand competitiveness and plan development.
• Coordinate with agencies and prepare promotional materials and press releases.
• Execute marketing plans within budgets and schedules to ensure profitability.
• Formulate trade/marketing strategies and manage promotional funds.
• Support brand performance with the sales team.
• Contribute ideas for product innovation and launches.
• Coordinate with cross-functional departments and integrate with Lactalis Group.

Skills

Market analysis

Go to Market planning

Brand management

Consumer insights

Data analytics

Budget management

Cross-functional collaboration

Advertising & promotions

Job description

This full time Marketing Manager vacancy in Delhi is being filled by Galaxy Resource Private Limited, Lucknow’s recruitment and staffing firm (GRPL India). Both freshers and experienced candidates may apply, subject to the role requirements below. Pay on offer: ₹3–10 LPA (30 openings).

Job at a glance

• Role: Marketing Manager
• Location: Delhi, Delhi
• Salary: ₹3–10 LPA
• Job type: Full Time
• Openings: 30
• Recruiter: Galaxy Resource Private Limited (no fee charged to candidates)

What you will do as Marketing Manager

• Gather, analyse and summarise the information relating to his/her market and brand/product (Retail Track data/Penetration data/Preference Data) to properly assess his performances : category, competitors, trends and activities.Develop an understand of market and customers.
• Preparation of Go to Market Plan and also analysing sales trend across Line of Businesses.
• Acumen of understanding Consumer Insight and translating insight to Brand and Business proposition.
• Acumen of handling Research wrt Consumer Profiling, Need State, Product Taste test etc.
• Assess the competitivity of his/her products/brand in terms of positioning and mix and recommends development plans
• Liaise with agencies, production of in – house promotional materials and publications preparingpress releases, organizing promotional activities.
• Implement actions plan in terms of marketing mix assessing their effectiveness and respecting budgets and schedules. Ensure brand profitability.
• Formulate and implement trade/marketing strategies. Execute trade and promotional activities.Manage advertising and promotion funds
• Ensure Brand’s performance & working closely with sales team
• Contribute to bring new ideas for innovation and renovation to fuel his/her product/brand development strategy and manage product developments- Feasibility study and product launches. Pilotthe innovations and creating new indications and expanding markets.
• Integration in a new department within the company and interpersonal skills to liase with Cross Functional Departments.
• Integration within Lactalis Group, a major world wide player in the dairy sector.

Who should apply

• Work Experience
• Family / Department : Marketing / MKTG – Operational (includes B2B & B2C)
• Job purpose :
• Increase market share, Creation of Brand Strategy, Activation Execution, sales profitability of his /her brand/ products.
• Good communication skills to spread the marketing approach/culturewithin the organisation
• Operational role-Needof a doer, able to deliver – with real autonony in the day to day activities.
• Hands on Number Crunching and Data analytics.
• Consumer Expertise :
• Capability to collect and analyse facts, figures and trends relative to consumers and/or shoppers, including through market research and trends analysis, in order to identify insights and make recommendation on positioning and marketing mix (product, promotion, place, price, media communication)
• Market and business expertise :
• Capability to analyze facts, figures and trends on market environment (competitors, customers, category, environment) and business indicators in order to identify key drivers, to assess business performances and to make recommendation on strategy
• Innovation/renovation and quality management :

Tagged as: Delhi, sales marketing