Marketing Manager

SUN PHARMA; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sun Pharma in Mumbai is seeking a Marketing Manager to lead annual brand plans and therapy strategies across in-clinic, digital, pharmacy, and patient levels to drive top-line growth. The role requires B.

Pharm and MBA in Marketing, 6 to 8 years of experience, and strong communication and collaboration skills to translate strategies into creative promotions and effective market insights. The candidate will oversee resource allocation, monitor market trends, and collaborate with sales to optimize

Qualifications

• Marketing & selling skills required.
• Excellent communication skills.
• Strong collaboration with cross-functional teams.
• Problem solving and analytical thinking.

Responsibilities

• Develop annual Brand plans and therapy plans across in-clinic, digital, pharmacy and patient channels to drive top-line growth and profitability.
• Convert strategies into creatives and promotional mix to attain therapy/brand leadership and customer loyalty.
• Analyze resource allocation across therapies and brands based on product lifecycle and market opportunity.
• Continuously evaluate strategies using market trends and financial status, and adjust plans accordingly.
• Communicate effectively with the sales team and guide in-clinic execution of strategies.
• Analyze market data (IQVIA, sales, prescriptions, competitors) to extract insights and health signals for assigned therapies.
• Build relationships with KOLs and KBLs to gather market insights and support launches.
• Identify new products and opportunities, ensuring successful launches and portfolio management.
• Conduct market research to identify gaps among HCPs, patients and therapies.

Skills

Marketing & Selling Skills

Excellent communication skills

Strong collaborator

Problem solving

Education

B. Pharm, MBA (Marketing)

Job description

Job Title

Marketing Manager

Business Unit

Marketing -EM

Job Grade

Location

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creatives and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors’ information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders

Travel Estimate

As per requirement

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Experience

Tenure : 6 to 8 years

Skills Required

Marketing & Selling Skills, Excellent communication skills, strong collaborator, problem solving

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).