Marketing Manager

Toyota Automated Logistics; India; Hybrid; INR 7,612,000 - 10,466,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Vacation & Holidays

Volunteer Time Off

Tuition Reimbursement

Professional Associations

Company Meetings & Events

Job summary

Toyota Automated Logistics is seeking a Marketing Manager to drive demand generation and sales enablement across its customer journeys. Based at our Carmel, IN headquarters, you will lead the Sales Enablement team and partner with Marketing and Sales to deliver insights, content, campaigns and tools that engage prospects and strengthen relationships.

You will develop ABM programs, nurture campaigns in HubSpot, and measure performance to prove marketing’s impact on growth, while collaborating

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing, demand generation, sales enablement, ABM, or integrated marketing experience.
• Experience leading marketing professionals and partnering with sales in a complex B2B environment.
• Strong understanding of buyer journeys, segmentation, nurture strategies, and relationship marketing.

Responsibilities

• Lead the Sales Enablement team and set priorities aligned with Marketing and Sales objectives.
• Develop demand generation and nurture strategies across buyer journeys to engage prospects.
• Develop and expand ABM programs and collaboration with Sales to drive pipeline.
• Create content and tools for sales enablement, including collateral and presentations.
• Measure the effectiveness of demand generation, nurture, ABM, and sales enablement initiatives.

Skills

5+ years B2B marketing

Demand generation

Sales enablement

ABM

Integrated marketing

Analytical

Project management

Relationship building

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Job description

Toyota Automated Logistics (TAL) is seeking a Marketing Manager to drive demand generation and sales enablement across its customer journeys. This role will lead the Sales Enablement team and partner closely with other marketing leaders within the department as well as TAL’s sales teams to develop the insights, content, campaigns, and tools needed to engage prospects, strengthen customer relationships and support business growth.

This role will be based in our Headquarters in Carmel, IN (soon to be Noblesville, IN). Employees are required to be in-office Mondays, Wednesdays and Thursdays with the ability to work remote on Tuesdays and Fridays.

Key Responsibilities

• Lead, coach, and develop the Sales Enablement team, establishing priorities aligned with broader Marketing and Sales objectives.
• Partner closely with TAL sales teams to understand business priorities, customer needs, and sales challenges, identifying marketing opportunities that support pipeline development and sales effectiveness.
• Leveraging strategies, assets and resources from the broader marketing department, develop and execute demand generation and nurture strategies across buyer journeys to engage prospects, advance opportunities and strengthen customer relationships.
• Partner with the Sr. Digital Marketing Specialist to develop and expand digital nurture campaigns through HubSpot, including audience segmentation, campaign content, customer journeys and ongoing optimization.
• Identify opportunities to use customer and prospect data to create more targeted, relevant marketing experiences and nurture programs based on buyer needs, interests and stages of the customer journey.
• Leverage customer, account, campaign, and sales insights to improve targeting, messaging, content and engagement strategies.
• Plan and execute account-based marketing (ABM) initiatives for strategic accounts, targeted audiences, and growth opportunities in close partnership with Sales.
• Develop and continuously improve sales enablement resources, including collateral, presentations, proposals, messaging and other customer-facing tools.
• Create content tailored to specific buyers, industries, solutions, and stages of the customer journey, partnering with internal marketing resources and subject matter experts as needed.
• Develop programs and marketing touchpoints that help TAL build relationships with prospects and strengthen engagement with existing customers.
• Build strong alignment and feedback loops between Marketing and TAL’s various sales teams to identify emerging needs, content gaps, customer insights, and opportunities for improved marketing support.
• Collaborate across the Marketing team to connect sales enablement, digital marketing, content and campaign activities into cohesive customer experiences.
• Measure the effectiveness of demand generation, nurture, ABM, and sales enablement initiatives and use performance insights to continuously improve programs and demonstrate marketing’s contribution to commercial objectives.

Travel Requirements:

10%

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in B2B marketing, demand generation, sales enablement, ABM, integrated marketing, or a related discipline.
• Experience leading, coaching, or developing marketing professionals.
• Experience partnering with sales teams in a complex B2B environment.
• Strong understanding of buyer journeys, customer segmentation, demand generation, nurture strategies, and relationship marketing.
• Experience developing customer-facing collateral, presentations, proposals, campaigns, and sales tools.
• Strong analytical, project management, communication, and relationship-building skills.
• Ability to manage multiple priorities and collaborate effectively across teams.

About Toyota Automated Logistics:

Toyota Automated Logistics is your global partner for integrated warehouse automation. Our team combines the talents of Bastian Solutions, Vanderlande’s warehousing business and viastore under one brand to deliver scalable systems, intelligent software and life-cycle services.

In addition to exciting work at a growing company, we offer the following benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan with a company match
• Vacation / Holiday Pay
• Paid Volunteer time off
• Tuition Reimbursement
• Professional Associations, Conferences and Subscriptions
• Company Meetings & Events

Toyota Automated Logistics does not work with outside recruiting agencies. No solicitation phone calls please.