MARKETING MANAGER

Bharatbooking Holidays India Pvt Ltd; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bharatbooking Holidays India Pvt Ltd is seeking a Marketing Manager to plan, develop, and implement comprehensive marketing strategies for hotel/resort brands. You will drive digital campaigns, promotions, content creation, and brand consistency across channels to increase bookings and online visibility.

The role involves coordinating with travel portals, agencies, and internal teams, plus managing social media, SEO, and campaigns.

Qualifications

• Graduate/MBA in Marketing, Digital Marketing, Hospitality, Hotel Management, Tourism, or related field.
• 2–5 years of relevant experience in hotel/resort, hospitality, tourism or digital marketing.
• Experience in hotel/resort digital marketing, social media marketing, SEO, content marketing and online reputation management preferred.
• Willingness to travel for campaigns, events and exhibitions.
• Ability to work during festivals, weekends and peak promotional periods.

Responsibilities

• Develop and implement marketing plans for hotel/resort products and services.
• Create monthly, quarterly and annual marketing strategies.
• Coordinate SEO, website marketing and digital campaigns across platforms.
• Manage online presence on Instagram, Facebook, YouTube, Google and more.
• Plan influencer marketing, partnerships with travel portals and industry events.
• Prepare marketing content for Websites, social media, brochures, ads and promos.
• Track KPI: brand awareness, website traffic, engagement, enquiries, and ROI.

Skills

Hotel marketing

Digital marketing

SEO

Content planning

Communication

Campaign planning

Google Ads

Social media ads

MS Office

Excel

Canva

CRM

Marketing tools

Education

Graduate/MBA in Marketing

Tools

CRM

Canva

Excel

MS Office

Job description

Location: As Per Company Requirement

1. Job Purpose

The Marketing Manager Will Be Responsible For Planning, Developing, And Implementing Marketing Strategies To Increase The Hotel's Or Resort's Brand Visibility, Online Presence, Customer Engagement, Bookings, And Overall Market Reach.

2. Key Responsibilities

• Develop And Implement Effective Marketing Plans For The Hotel/resort.
• Create Monthly, Quarterly, And Annual Marketing Strategies.
• Conduct Market Research And Competitor Analysis.
• Develop Promotional Strategies For Rooms, Packages, Restaurants, Events, Weddings, And Resort Facilities.
• Manage And Promote The Hotel's/resort's Digital Presence.
• Plan And Coordinate Social Media Marketing Campaigns.
• Manage Marketing Activities On Instagram, Facebook, YouTube, Google, And Other Relevant Platforms.
• Coordinate SEO And Website Marketing Activities.
• Monitor Website Traffic, Online Enquiries, Engagement, And Campaign Performance.
• Develop And Manage Email And WhatsApp Marketing Campaigns Where Appropriate.
• Coordinate With Digital Marketing Agencies And External Marketing Partners.

C. Content & Brand Management

• Develop Marketing Content For Websites, Social Media, Brochures, Advertisements, And Promotional Materials.
• Ensure Consistent Branding Across All Marketing Channels.
• Coordinate Photography And Video Shoots Of Hotel Rooms, Facilities, Restaurants, Events, And Destinations.
• Prepare Promotional Creatives, Videos, Reels, Banners, And Campaign Materials With The Design/content Team.
• Maintain The Hotel's/resort's Brand Image And Standards.
• Monitor Guest Reviews And Online Feedback Across Major Platforms.
• Coordinate Timely And Professional Responses To Customer Reviews.
• Identify Common Customer Feedback And Communicate It To Management.
• Work To Improve The Hotel's/resort's Online Reputation And Ratings.

E. Promotions & Campaigns

• Plan Seasonal And Festival Marketing Campaigns.
• Develop Promotional Packages For Holidays, Weekends, Weddings, Corporate Events, And Special Occasions.
• Coordinate Promotional Activities With Relevant Hotel Departments.
• Measure Campaign Performance And Prepare Improvement Plans.

F. Partnership & Marketing Activities

• Coordinate Marketing Collaborations With Travel Portals, Tourism Organizations, Influencers, Media Agencies, And Relevant Business Partners.
• Plan Influencer Marketing And Promotional Visits Where Required.
• Participate In Tourism Exhibitions, Trade Fairs, Roadshows, And Promotional Events.
• Develop Local And Destination-based Marketing Opportunities.

G. Marketing Reporting

• Prepare Daily, Weekly, And Monthly Marketing Reports.
• Track Campaign Performance, Website Traffic, Social Media Growth, Leads, Enquiries, And Engagement.
• Monitor Marketing Expenditure And Campaign ROI.
• Present Marketing Performance And Future Plans To Management.

3. Key Performance Indicators (KPI)

The Marketing Manager Will Be Evaluated On:

• Growth In Hotel/resort Brand Awareness.
• Website Traffic And Online Visibility.
• Social Media Growth And Engagement.
• Marketing-generated Enquiries.
• Online Reputation And Review Improvement.Quality And Consistency Of Marketing Content.
• Successful Execution Of Promotional Campaigns.

4. Required Skills

• Strong Knowledge Of Hotel And Resort Marketing.
• Excellent Digital Marketing Knowledge.
• SEO And Website Marketing Knowledge.
• Content Planning And Brand Management Skills.
• Good Communication And Coordination Skills.
• Creative Thinking And Campaign-planning Ability.
• Knowledge Of Google Ads And Social Media Advertising Is Preferred.
• Good Knowledge Of MS Office, Excel, Canva, CRM, And Marketing Tools.
• Strong Analytical And Reporting Skills.

5. Qualification & Experience

Qualification: Graduate/MBA In Marketing, Digital Marketing, Hospitality, Hotel Management, Tourism, Or A Related Field.

Experience: 2–5 Years Of Relevant Experience In Hotel, Resort, Hospitality, Tourism, Or Digital Marketing.

Experience In Hotel/resort Digital Marketing, Social Media Marketing, SEO, Content Marketing, And Online Reputation Management Will Be Preferred.

6. Working Requirements

• Willingness To Travel For Marketing Campaigns, Promotional Events, Exhibitions, And Business Activities When Required.
• Ability To Work During Festivals, Weekends, And Special Promotional Events When Required.
• Maintain Professional Representation Of The Hotel's/resort's Brand At All Times.