Marketing Manager

Vela Biotech; Coimbatore District; On-site; INR 1,200,000 - 3,000,000; Full time

Job summary

Vela Biotech is seeking a Marketing Manager to lead the overall marketing function for Vel Organics, overseeing field staff and telemarketing, digital lead conversion, and institutional marketing. The role requires an agri background and strong experience in managing multiple marketing verticals.

You will drive the marketing plan, budget, and brand consistency while coordinating with government bodies, cooperatives, and bulk buyers.

Qualifications

• 5–10 years in a marketing management role.
• Proven ability to lead teams.
• Budgeting, ROI analysis, and marketing planning.

Responsibilities

• Provide leadership to field staff and telemarketing teams.
• Set monthly/quarterly targets for field and telemarketing verticals and evaluate performance.
• Review digital lead conversion metrics and improve funnel ROI.
• Own commerce marketing strategy across online sales platforms.
• Build and manage institutional marketing with government bodies, FPOs, cooperatives, and bulk buyers.
• Design the overall marketing plan and budget across channels.
• Ensure consistent brand messaging across all channels.
• Evaluate marketing spend and ROI by channel and reallocate resources.
• Represent the marketing function in management meetings with insights and recommendations.
• Develop the marketing team through training and performance reviews.

Skills

Leadership

Marketing strategy

Team management

Budgeting

Stakeholder management

Bilingual Tamil/English

Job description

Product name: Vel Organics

• Location: Coimbatore
• Qualification: Marketing (Mandatory) - agri background preferred
• Experience: 5 – 10 years in a marketing management role, with proven experience leadingteams

Role Overview

We are looking for a Marketing Manager to head the overall marketing function of the organization, withconsolidated responsibility over field staff and telemarketing operations, digital lead conversion outcomes,commerce marketing and institutional marketing.

Key Responsibilities

• Provide overall leadership and direction to field staff and telemarketing teams, aligning their activitieswith company sales and marketing goals
• Set monthly/quarterly targets for field and telemarketing verticals and evaluate team performance againstthem
• Review digital lead conversion metrics and work with the digital team to improve funnel efficiency andcampaign ROI
• Own commerce marketing strategy – decide product positioning, pricing strategy, and promotional calendaracross online sales platforms
• Build and manage institutional marketing – develop tie-ups with government bodies, FPOs, cooperatives, andcorporate/bulk institutional buyers
• Design the overall marketing plan and budget covering field, tele, commerce, and institutional channels
• Ensure consistent brand messaging and positioning across all marketing channels and teams
• Evaluate marketing spend and channel-wise ROI, reallocating resources for maximum impact
• Represent the marketing function in management meetings, presenting consolidated insights andrecommendations
• Build and develop the marketing team's capability through training, goal-setting, and performance reviews

Required Skills

• Strong strategic and analytical thinking with the ability to manage multiple marketing verticals at once
• Proven track record of leading and scaling marketing teams
• Sound understanding of budgeting, ROI analysis, and marketing planning
• Strong stakeholder management skills (internal teams, institutional clients, government bodies)
• Good communication skills in Tamil and English
• Ability to think both strategically and hands-on when required

Preferred Profile

• Background in agri-input, FMCG, or rural marketing at a managerial level
• Experience managing a marketing function spanning multiple channels (field, digital, commerce,institutional) under one role
• Dealer & farmer network is a plus

Compensation

• Competitive fixed salary + performance incentives
• Growth opportunity in a fast-growing agri-business