Marketing Leader - India

Johnson Controls; Mumbai; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Johnson Controls in Mumbai is seeking a Marketing Leader to drive go-to-market strategies and demand generation across India for Johnson Controls, supporting growth targets across both direct sales and indirect channel partner businesses. You will lead a team of marketers in India and serve as a strategic partner to the business, commercial, and sales leaders.

This role will drive and track demand creation, demand capture, lead conversion, and customer expansion through digitally enabled

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Demonstrated experience leading teams and initiatives around digital marketing.
• Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong knowledge of digital marketing channels, campaign execution, account-based marketing, and customer lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive measurable pipeline, revenue growth, and customer engagement.
• Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
• Exceptional leadership and stakeholder management capabilities within a matrixed global organization.
• Strong project and budget management skills with the ability to manage multiple priorities, stakeholders, and workstreams simultaneously.
• Excellent written, verbal, and presentation skills, including the ability to translate complex concepts into actionable business recommendations.

Responsibilities

• Lead demand generation strategy and execution in India, driving measurable growth for both direct sales and indirect channel partner businesses.
• Serve as the country champion for digitally enabled marketing programs, including SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, and lead nurturing.
• Partner with the India General Manager and India commercial leaders to deliver impactful campaigns that drive results along all stages of the customer lifecycle and drive demand across all channels to market including build and execute integrated go-to-market plans that drive awareness, pipeline, revenue growth, and customer retention.
• Develop localized campaigns that translate global brand and value propositions into market-relevant programs aligned to business, customer, and industry priorities.
• Lead and develop a team of India-based marketing professionals.
• Build and execute marketing programs that support the full customer lifecycle, including demand creation, lead generation, lead conversion, customer expansion, and account growth.
• Collaborate with direct sales teams and channel partners to improve lead quality, lead management, pipeline progression, and revenue conversion.
• Drive account-based marketing strategies for strategic accounts and priority customer segments.
• Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events, proprietary events, and networking activities.
• Partner with channel leaders to develop partner marketing, co-marketing, and enablement programs that accelerate demand generation and business growth through distributors, resellers and other channel partners.
• Manage the marketing budget in India.
• Report out regularly on KPIs, results and progress related to each stage of the funnel.
• Work collaboratively with local sales and services teams to ensure holistic view of demand generation activity and ensure connectedness with APAC regional marketing teams, Global product marketing teams and Marketing Centers of Excellence teams for efficiency and impact.

Skills

Digital marketing leadership

Demand generation

CRM systems

Account-based marketing

Pipeline & revenue growth

Analytical skills

Stakeholder management

Education

Bachelor’s Degree in Business, Marketing, Communications, or a related field

Tools

Marketing automation

SEO

Paid media platforms

Social media

Job description

Who we are?

Johnson Controls is the global leader for smart, healthy and sustainable buildings. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. We’re helping to create a healthy planet with solutions that decrease energy use, reduce waste and make carbon neutrality a reality. Sustainability is a top priority for our company. We committed to investing 75 percent of new product development R&D in climate-related innovation to develop sustainable products and services. We take sustainability seriously. Achieving net zero carbon emissions before 2040 is just one of our commitments to making the world a better place. Please visit and follow Johnson Controls LinkedIn for recent exciting activities. Why JCI: https://www.youtube.com/watch?v=nrbigjbpxkg Asia-Pacific LinkedIn: https://www.linkedin.com/showcase/johnson-controls-asia-pacific/posts/?feedView=all Career: The Power Behind Your Mission OpenBlue: This is How a Space Comes Alive

Role: Marketing Leader - India

Location: Mumbai

As the Leader, Marketing India, you will be responsible for driving go-to-market strategies and demand generation campaigns in India for Johnson Controls, supporting the growth targets across both direct sales and indirect channel partner businesses. You will lead a team of marketers in India and serve as a strategic partner to the business, commercial, and sales leaders. This role will drive and track demand creation, demand capture, lead conversion, and customer expansion through digitally enabled marketing programs, while enabling channel partners and field sales teams to achieve growth objectives. The ideal candidate is ambitious, collaborative, customer-focused, and willing to roll up their sleeves as JCI continues to grow. As a key member of the APAC Marketing Team, this individual will champion a culture of growth, collaboration, accountability, and ROI-driven marketing.

How you will do it

• Lead demand generation strategy and execution in India, driving measurable growth for both direct sales and indirect channel partner businesses.
• Serve as the country champion for digitally enabled marketing programs, including SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, and lead nurturing.
• Partner with the India General Manager and India commercial leaders to deliver impactful campaigns that drive results along all stages of the customer lifecycle and drive demand across all channels to market including build and execute integrated go-to-market plans that drive awareness, pipeline, revenue growth, and customer retention.
• Develop localized campaigns that translate global brand and value propositions into market-relevant programs aligned to business, customer, and industry priorities.
• Lead and develop a team of India-based marketing professionals.
• Build and execute marketing programs that support the full customer lifecycle, including demand creation, lead generation, lead conversion, customer expansion, and account growth.
• Collaborate with direct sales teams and channel partners to improve lead quality, lead management, pipeline progression, and revenue conversion.
• Drive account-based marketing strategies for strategic accounts and priority customer segments.
• Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events, proprietary events, and networking activities.
• Partner with channel leaders to develop partner marketing, co-marketing, and enablement programs that accelerate demand generation and business growth through distributors, resellers and other channel partners.
• Manage the marketing budget in India.
• Report out regularly on KPIs, results and progress related to each stage of the funnel.
• Work collaboratively with local sales and services teams to ensure holistic view of demand generation activity and ensure connectedness with APAC regional marketing teams, Global product marketing teams and Marketing Centers of Excellence teams for efficiency and impact.

What we look for

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Demonstrated experience leading teams and initiatives around digital marketing.
• Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems, in a distributed, multi-line of business environment.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong knowledge of digital marketing channels, campaign execution, account-based marketing, and customer lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive measurable pipeline, revenue growth, and customer engagement.
• Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
• Exceptional leadership and stakeholder management capabilities within a matrixed global organization.
• Strong project and budget management skills with the ability to manage multiple priorities, stakeholders, and workstreams simultaneously.
• Excellent written, verbal, and presentation skills, including the ability to translate complex concepts into actionable business recommendations.
• Effective relationship builder with experience leading geographically distributed teams.
• Willingness to travel.

Preferred

• Advanced degree (MBA or equivalent).
• Experience working in India and managing high growth impact marketing programs.
• Experience with channel marketing, partner ecosystem development, and account-based marketing in a B2B environment.

What we offer

We offer an exciting and challenging position. Joining us you will become part of a leading global multi-industrial corporation defined by its stimulating work environment and job satisfaction. In addition, we offer outstanding career development opportunities which will stretch your abilities and channel your talents

Diversity & Inclusion

Our dedication to diversity and inclusion starts with our values. We lead with integrity and purpose, focusing on the future and aligning with our customers’ vision for success. Our High-Performance Culture ensures that we have the best talent that is highly engaged and eager to innovate. Our D&I mission elevates each employee’s responsibility to contribute to our culture. It’s through these contributions that we’ll drive the mindsets and behaviors we need to power our customers’ missions. You have the power. You have the voice. You have the culture in your hands.

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.