Marketing Lead Development Specialist

Leica Microsystems; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Leica Microsystems seeks a Marketing Lead Development Specialist to evaluate and qualify leads generated from campaigns, ensuring accuracy of contact data and alignment with the target buyer profile.

You will collaborate with marketing and sales to nurture prospects, analyze campaign performance, and generate KPI reports to drive optimization in a fast-paced life-science environment.

Qualifications

• Bachelor’s degree preferred with 2+ years in marketing or lead qualification.
• Experience in Life Science or B2B environments is a plus.
• Strong analytical and data-driven decision making.

Responsibilities

• Evaluate and qualify leads from campaigns to determine quality and sales-readiness.
• Research and verify lead information: company size, industry, contacts.
• Analyze lead data to measure campaign effectiveness and identify trends.
• Collaborate with marketing and sales to nurture and hand off leads.
• Generate regular KPI reports on lead quality and conversion rates.
• Continuously refine qualification criteria and workflows.

Skills

Analytical skills

Detail-oriented

Communication skills

Collaborative team player

Problem-solving abilities

Tech-savviness

Results-driven

Adaptability

Continuous learner

Education

Bachelor degree

Tools

Salesforce

Marketing automation tools

Job description

Lead Qualification:

Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors.

Data Quality and Accuracy:

Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates.

Data Analysis:

• Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.
• Analyze lead data and perform lead scoring to identify high-potential prospects based on predefined criteria

Lead Nurturing:

Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.

Lead Generation:

Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns

Communication and Collaboration:

Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.

Reporting:

Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team

Process Improvement:

Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.

Qualifications

• Bachelor degree
• Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
• Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
• Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data.
• Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.
• Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives.
• Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions.
• Tech-savviness: Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes.
• Results-Driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates.
• Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics.
• Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools.

If you are passionate about driving marketing success, possess outstanding analytical skills, have a strong customer mindset and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Marketing Lead Development Specialist and contribute to our continued growth and success. Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.