Marketing Lead - Customer Value Management

Comviva; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Yabx is seeking a marketing analytics professional to build customer segments and design lifecycle communications across acquisition, activation, usage, repayment, and reactivation stages.

You will design campaigns (SMS/WhatsApp/USSD/IVR) across markets, partner with product teams to improve journeys, and own end-to-end execution with performance reporting. 2–4 years’ analytics experience, strong SQL/Python, and Big Data exposure are preferred.

Qualifications

• 2–4 years of experience in marketing analytics, CVM, or digital marketing.
• Strong analytical mindset with hands-on SQL & Python (mandatory).
• Exposure to Pyspark / Big Data is a strong plus.
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred.

Responsibilities

• Build customer segments using demographic, behavioral, and transaction data.
• Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages.
• Partner with product and business teams to improve customer journeys and credit education.
• Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets.
• Own end-to-end campaign execution, tracking, and performance reporting.
• Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention.
• Run A/B tests, pilots, and growth experiments to continuously improve performance.
• Identify new growth opportunities, segments, and offer constructs.

Skills

SQL

Python

Pyspark

Big Data

Job description

Key Responsibilities

• Build customer segments using demographic, behavioral, and transaction data
• Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
• Partner with product and business teams to improve customer journeys and credit education

Key Responsibilities

Customer Acquisition & Lifecycle Management

• Build customer segments using demographic, behavioral, and transaction data
• Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
• Partner with product and business teams to improve customer journeys and credit education

Campaigns & Growth Execution

• Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
• Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
• Own end-to-end campaign execution, tracking, and performance reporting

Analytics, Experimentation & Optimization

• Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
• Run A/B tests, pilots, and growth experiments to continuously improve performance
• Identify new growth opportunities, segments, and offer constructs

What We’re Looking For

Experience & Skills

• 2–4 years of experience in marketing analytics, CVM, or digital marketing
• Strong analytical mindset with hands-on SQL & Python (mandatory)
• Exposure to Pyspark / Big Data is a strong plus
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset & Attributes

• Data-driven problem solver with strong business intuition
• Comfortable working in fast-paced, ambiguous startup environments
• High ownership mindset – willing to go beyond role definitions
• Passion for using data to influence customer behavior and business outcomes

Why Join Yabx

• Opportunity to work on large-scale digital lending products impacting millions
• Exposure to emerging markets across Africa, LATAM, and Asia
• Work with global teams across product, analytics, and business
• High ownership role with real visibility and impact