Marketing Lead (Contractual role)

Ciel HR; Mumbai; On-site; INR 3,500,000 - 5,500,000; Part time

Job summary

Ciel HR is seeking a Marketing Lead India (Natural Diamond Marketing) for Bandra BKC, Mumbai, on a temporary 1-year contract. Reporting to the Country Head, the role requires 8–10+ years in integrated marketing with a focus on consumer, luxury, lifestyle, or jewellery sectors.

You will own India’s natural diamond marketing strategy, oversee digital, PR, influencer campaigns, and high-ROI initiatives. Travel domestically and internationally as needed to drive partnerships and campaigns.

Qualifications

• 8–10+ years in integrated marketing (Consumer, Luxury, Lifestyle, or Jewellery strongly preferred).
• Bachelor’s degree required; Master’s preferred.
• Willingness to travel domestically and internationally.
• Strong leadership, stakeholder management, and cross-functional collaboration.

Responsibilities

• Own India’s natural diamond marketing strategy and deliver high-ROI integrated campaigns across ATL, digital, PR, influencer, and trade channels.
• Manage marquee category-building collaborations with key industry partners and major cultural platforms like the IPL.
• Oversee always-on social media, celebrity/KOL programs, localized content production, and flagship events (including India’s presence at global events).
• Manage marketing budgets and KPIs with global Insights teams, lead creative/media agencies, and mentor junior team members.

Skills

Campaign development

Digital marketing

Event execution

Budget management

Education

Bachelor’s degree

Master’s degree preferred

Job description

• Position: Marketing Lead India (Natural Diamond Marketing)
• Location & Type: Bandra BKC - Mumbai (Temporary contractual role- 1 year on company payroll)
• Reporting To: Country Head
• Experience: 8–10+ years in integrated marketing (Consumer, Luxury, Lifestyle, or Jewellery strongly preferred)
• Qualification: Bachelor’s degree required (Master’s preferred)

Key Responsibilities

• Strategy & Campaign Execution: Own India’s natural diamond marketing strategy and deliver high-ROI integrated campaigns across ATL, digital, PR, influencer, and trade channels. [1]
• Strategic & Cultural Partnerships: Manage marquee category-building collaborations with key industry partners and major cultural platforms like the IPL.
• Digital, Social & Experiential: Oversee always-on social media, celebrity/KOL programs, localized content production, and flagship events (including India’s presence at global events like Frieze Masters).
• Budget, Agencies & Leadership: Manage marketing budgets and KPIs with global Insights teams, lead creative/media agencies, and mentor junior team members.

Core Skills Required

• Proven expertise in end-to-end campaign development, digital/social marketing, and event execution.
• Deep understanding of Indian consumer, cultural, and jewellery retail dynamics.
• Strong commercial acumen, stakeholder management, and cross-functional leadership skills.
• Ability to work independently in a fast-paced environment, with willingness to travel domestically and internationally