Marketing Lead, Brand & Category

Zeko AI; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Ownership of a function

Direct work with founders

Competitive compensation

Job summary

Zeko AI is hiring a senior marketing lead to shape how the company is seen in the market. You will own narrative, drive flagship campaigns, and build a consistent LinkedIn presence across founders and teams.

You will set editorial direction for our podcast and founder videos, lead executive events, and turn data into credible, sourced research for credible market positioning. This role offers direct founders collaboration and a high-ownership culture.

Qualifications

• 6-9 years in B2B marketing, ideally SaaS or enterprise tech.
• Led at least one brand programme or flagship campaign end to end with demonstrable work.
• Experience managing people, agencies or both.
• Ability to plan a marketing calendar with real deadlines and show past plans.
• Strong writing and editing judgment, credible to senior executives.
• Measuring brand impact by audience quality and business effects.

Responsibilities

• Own narrative and positioning; develop a messaging system for all channels.
• Plan and deliver flagship campaigns and high-impact assets yearly.
• Build a LinkedIn presence across the company, founders, and teams.
• Set editorial direction for podcast and founder videos.
• Design and run executive events like roundtables and webinars.
• Turn product/market data into credible, sourced research.
• Foster media and marketing partnerships and support sales with assets.
• Own website roadmap and improve search visibility with agency partners.
• Run quarterly plans and monthly brand scorecards; manage budgets.
• Direct and develop a content lead and a marketing operations lead.

Skills

Brand storytelling

Campaign management

Leadership

Editing and writing

Executive communications

AI-assisted research

Tools

AI tools

Content management systems

Job description

Zeko builds AI agents for hiring and talent evaluation. Our core product, Avya , runs structured L1 interviews end to end — a real conversation with an AI avatar that adapts its follow-up questions to what the candidate actually says, then produces a scored, evidence-backed report a recruiter can act on in under three minutes.

Around that sits a full stack: resume and recruiter screening, voice-based candidate engagement, post-offer follow-up, L2 panel scheduling, proctored assessments, job validation, and AskAvya — a layer that lets a hiring manager interrogate a candidate report in plain language.

About Zeko AI

Zeko builds AI agents for hiring and talent evaluation. Our core product, Avya , runs structured L1 interviews end to end — a real conversation with an AI avatar that adapts its follow-up questions to what the candidate actually says, then produces a scored, evidence-backed report a recruiter can act on in under three minutes.

Around that sits a full stack: resume and recruiter screening, voice-based candidate engagement, post-offer follow-up, L2 panel scheduling, proctored assessments, job validation, and AskAvya — a layer that lets a hiring manager interrogate a candidate report in plain language.

Where we are

• Growing 20% quarter on quarter. Unit economics that work per account, not growth bought with discounts.
• Enterprise customers with high renewal rates. Persistent, Nagarro, Orion Innovation, Sopra Steria, Schneider Electric, Cholamandalam, Shadowfax, Pierian Services.
• Best AI Startup awarded 25 lacs by Hon'ble Minister of Electronics and IT at India AI Summit. Top 20 Startups among 10,000+ applications at UAE-India CEPA Council

The role

We want Zeko AI to be the company others in this category are measured against. This role owns how that happens: the story we tell, where we tell it, how consistently we tell it, and whether the market notices.

You will work directly with the founders, lead a small team, and manage our agency partners. This is a hands-on leadership role. You will write briefs, edit content, sit in the edit for a launch film and run the weekly plan yourself.

What you will own

• Narrative and positioning: turn the founders' point of view into a messaging system that every channel, deck and page follows.
• Flagship campaigns: plan and deliver a small number of high-impact assets each year, such as a company story film, a launch campaign or a research report.
• LinkedIn presence: build a programme across company, founder and team voices that reads as a category leader, with recurring formats and a consistent visual identity.
• Podcast and video: set the editorial direction for our podcast and short-form founder video.
• Executive events: design and run a recurring executive roundtable, webinars and speaking opportunities for senior HR and business leaders.
• Insight-led content: turn product and market data into credible, sourced research the category cites.
• Media and marketing partnerships: build relationships with media, communities, event organisers and award programmes.
• Sales enablement: make sure the sales team has the stories, case studies and materials it needs, on message.
• Website and search visibility: own the site roadmap and our visibility in search and AI-generated answers, working with agency partners.
• Planning and measurement: run a quarterly plan, a weekly operating rhythm, a monthly brand scorecard and the marketing budget.
• Team leadership: direct, edit and develop a content lead and a marketing operations lead.

What success looks like in your first six months

• One clear narrative, used consistently across every channel and asset.
• A flagship story asset in market.
• A LinkedIn presence that senior buyers in our category recognise and engage with.
• A recurring executive event with a reputation for being worth attending.
• A monthly brand scorecard the founders use to make decisions.

You will fit well if you have

• 6-9 years in B2B marketing, ideally in SaaS or enterprise technology.
• Led at least one brand programme or flagship campaign end to end, and can show the work.
• Managed people, agencies or both.
• Run a marketing calendar with real deadlines, and can show the plans you built.
• Strong writing and editing judgment, with a clear sense of what looks credible to a senior executive.
• A habit of measuring brand by audience quality and business effect, not volume.
• AI tools built into how you research, draft, edit and report.
• Comfort working closely with founders, including disagreeing with evidence.

Strong advantages

• Experience marketing to HR leaders, CHROs or business unit heads.
• Experience marketing to large Indian enterprises or global capability centres.
• Hands-on experience producing video or running executive events.
• Time at a growth-stage company while its brand was being built.

What we offer

• Ownership of a function at a stage where your work shapes how the company is seen.
• Direct work with the founders and a fast, transparent culture built on ownership.
• Competitive compensation, discussed at the first conversation.