Marketing Lead

Yabx; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Yabx is a global FinTech venture focused on expanding financial access in emerging markets. We are seeking a Marketing Lead - CVM to drive customer acquisition, engagement, and retention across digital lending products.

This hands-on role requires strong analytical skills with SQL and Python, plus exposure to Big Data. You will work with product, analytics, and regional teams in a fast-paced startup environment to optimize journeys and campaigns.

Qualifications

• 2-4 years of experience in marketing analytics, CVM, or digital marketing.
• Strong analytical mindset with hands-on SQL & Python (mandatory).
• Exposure to Pyspark / Big Data is a strong plus.
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred.

Responsibilities

• Customer Acquisition & Lifecycle Management: Build customer segments using demographic, behavioral, and transaction data; Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages; Partner with product and business teams to improve customer journeys and credit education.
• Campaigns & Growth Execution: Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets; Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement; Own end-to-end campaign execution, tracking, and performance reporting; Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention; Run A/B tests, pilots, and growth experiments to continuously improve performance; Identify new growth opportunities, segments, and offer constructs.

Skills

SQL

Python

Analytical mindset

Marketing analytics

Tools

Pyspark

Job description

Yabx is a global FinTech venture of Mahindra Comviva aimed at simplifying financial access to the 2 Bn+ under-banked people in the emerging markets of Africa, Asia, and Latin America. We use technology and analytics to reduce the cost of delivering financial services. In doing so, we partner with leading Telecom Operators, Banks, MFI's, Credit Bureaus, Mobile Financial Providers & handset vendors. Yabx’s mission is to create world-class innovative products to improve the lives of these people.

Yabx was incubated by Mahindra Comviva and operates between The Hague, New Delhi, and Nairobi. We are a team of industry experts and entrepreneurs with global experience.

Work Location

Gurgaon

Total Experience

2-4 years

Position

Job Description:

Role Overview

As a Marketing Lead - CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx’s digital lending products. This is a hands-on, analytics-driven role with high ownership and exposure to business, product, and regional teams.

Key Responsibilities

Customer Acquisition & Lifecycle Management

• Build customer segments using demographic, behavioral, and transaction data
• Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
• Partner with product and business teams to improve customer journeys and credit education

Campaigns & Growth Execution

• Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
• Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
• Own end-to-end campaign execution, tracking, and performance reporting
• Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
• Run A/B tests, pilots, and growth experiments to continuously improve performance
• Identify new growth opportunities, segments, and offer constructs

What We’re Looking For

Experience & Skills

• 2-4 years of experience in marketing analytics, CVM, or digital marketing
• Strong analytical mindset with hands-on SQL & Python (mandatory)
• Exposure to Pyspark / Big Data is a strong plus
• Experience with telco, retail, banking, fintech, or digital lending campaigns preferred

Mindset & Attributes

• Data-driven problem solver with strong business intuition
• Comfortable working in fast-paced, ambiguous startup environments
• High ownership mindset - willing to go beyond role definitions
• Passion for using data to influence customer behavior and business outcomes

Why Join Yabx

• Opportunity to work on large-scale digital lending products impacting millions
• Exposure to emerging markets across Africa, LATAM, and Asia
• Work with global teams across product, analytics, and business
• High ownership role with real visibility and impact