Marketing Intern

PayU; Bengaluru; On-site; INR 167,400 - 279,000; Full time

Benefits offered by this job

Mentorship and guidance from experienced Marketing team

Dynamic and inclusive work environment

Hands-on experience in marketing

Job summary

PayU in India is seeking a Marketing Intern to assist in verifying customer personas, conducting interviews, and crafting marketing communications.

This role offers a positive workplace where you can influence brand growth and gain hands-on experience in marketing. You will work with an experienced team and utilize AI tools for content creation.

Qualifications

• Assist in verifying and updating customer personas for target audience accuracy.
• Engage with customers through interviews for insights into needs and behaviors.
• Work with internal teams to identify current and potential customers.

Responsibilities

• Engage with customers through interviews to gain deeper insights.
• Work with the Marketing team to craft marketing communication.
• Leverage AI tools to create content across marketing initiatives.

Skills

Customer interviews

Customer personas verification

AI content creation

Marketing communication

Job description

PAYU PAYMENTS PRIVATE LIMITED

Role: Marketing Intern

KPI – Customer interviews, Concept card testing

Location: Bangalore / Mumbai

About The Team

PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short‑term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans. PayU Finance operates under two brands – LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.

Excited yet? Continue reading to find out more about the role:

About The Role

• Verify Customer Personas: Assist in verifying and updating customer personas to ensure they accurately reflect our target audience.
• Conduct Customer Interviews: Engage with customers through interviews to gain deeper insights into their needs, preferences and behaviours.
• Consumer Identification / Calling: Work with internal teams to identify current and potential customers to conduct this at scale.
• Crafting marketing communication: Work with the Marketing team to merge customer learnings and business learnings and craft marketing communication.
• Creating content with AI: Leverage AI tools to establish scale with content across internal and external marketing initiatives.

What We Offer

• A positive, get‑things‑done workplace with an opportunity to influence a brand’s growth story in its early stages.
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Gain hands‑on experience in a dynamic marketing environment.
• Mentorship and guidance from an experienced Marketing team.

About Us

At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high‑growth markets the financial services and products they need to thrive. Our expertise in 18+ high‑growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact.

Find out more at www.payu.in | www.lazypay.in | www.paysense.in