Marketing Intern

BLUE; Bengaluru; On-site; INR 320,000 - 520,000; Full time

Benefits offered by this job

Stipend

PPO for standout performers

Job summary

BLUE is seeking a fresh graduate for a Marketing role in Bengaluru. You will own multi-channel programmes, build audiences from scratch, clean and enrich contact data, and test campaigns to improve outcomes.

Expect hands-on work with Mailchimp/Zoho Campaigns, and direct exposure to strategic marketing decisions. You’ll work on deliverability, list health, competitive analysis, and weekly reporting, with a stipend and PPO potential for standout performers.

Qualifications

• Strong written English for marketing email campaigns.
• Proficient in spreadsheets (lookups, pivots, deduplication).
• Curious about the competition with high attention to detail.
• Comfort with AI tools (Claude, ChatGPT) for research, copy drafts and data cleanup.
• Strong storytelling and presentation skills.

Responsibilities

• Build audiences from zero, segment them, write and set up campaigns, run A/B tests, and report results in Mailchimp or Zoho Campaigns.
• Manage deliverability, bounces, suppression, and list health.
• Track competitor positioning, messaging, pricing signals, social campaigns, and turn into actionable insights.
• Data cleaning and enrichment: deduplicate, standardise, verify contact data, and enrich from public sources.
• Own master contact lists and define entry/update/retire rules; weekly reporting on growth, opens, clicks, replies, and pipeline.
• Draft and launch campaigns; analyze results and brief agencies when needed.

Job description

Experience Level: Bachelors, Fresher/Entry Level

Team: Marketing

Eligibility: Final year Bachelors student/Recent Graduate

About the Company and Role

BLUE is the Worlds First Semantic Video Data Lake. It turns enterprise video into actionable intelligence for leading companies across industries like Warehousing, Manufacturing, Oil and Gas, and QSRs.

This role owns the execution that everything else sits on: the multi-channel programme, the contact data behind it, and the competitive picture that shapes what we say. You won't be handed a list and a template.You'll build the audience from scratch, test into what works, and keep the data clean enough that every campaign after you starts from a better place.

Key Responsibilities

• Multi-channel marketing: Email Marketing: Build audiences from zero, segment them, write and set up campaigns, run A/B tests on subject lines and copy, and report on what moved. Hands-on in Mailchimp or Zoho Campaigns. Social Media Marketing: ideation and copywriting posts, test different formats and post regular
• Deliverability and list health: Manage suppression, bounces, and re-engagement.
• Competitive analysis: Track competitor positioning, messaging, pricing signals, social media, launches, and campaigns. Turn it into a running brief for actionable insights.
• Data cleaning and enrichment: De-duplicate, standardise, and verify contact data. Scrape and enrich from public sources and tools to fill gaps.
• Master contact lists: Own the single source of truth for our contact database. Set the rules for how records enter, get updated, and get retired.
• Reporting: Weekly numbers on list growth, open and click rates, replies, and pipeline contribution.

Desired Skills

• Strong written English. You can write a marketing email someone opens and cllcks on.
• Genuinely comfortable in spreadsheets: lookups, pivots, deduplication, text cleanup.
• Curious about the competition. High attention to detail.
• Comfort with AI tools in daily work (Claude, ChatGPT, and similar) to speed up research, copy drafts, and data cleanup.
• Strong storytelling and presentation skills.

Good to Have

• SEO, AEO, and GEO fundamentals: keyword research, on-page basics, and an understanding of how AI search surfaces and cites content. Not a requirement, but you'll get to work on it here.
• Basic design knowledge: good-eye for design, what’s shippable, etc.

What a Week Could Look Like

• Build and verify a new target segment, then load it into Mailchimp or Zoho with clean fields and merge tags.
• Draft and launch a two-variant campaign; pull results and call the winner. Root-cause analysis for errors in email execution (hard-bounces, failures).
• Come up with new ideas for campaigns. Brief agencies on requirements.
• Pull apart a competitor's latest campaign and write a note on what they're claiming and where we differ. Give clear recommendations for us to move forward.
• Final-year students or recent graduates in Marketing, Business, CS, or related fields.
• Any evidence you've built something with data or campaigns is a big plus: a spreadsheet you're proud of, a newsletter you run, a scraper you wrote, a competitor teardown you did for fun.

Why BLUE

• Own a function from day one instead of assisting on one.
• Experience a startup in its scale phase
• Direct access to the CMO
• Real budget, real tools, and real impact. No shadow projects.
• Stipend, with a PPO for standout performers.