Marketing Head- Revolt Motors

Revolt Motors; Gurugram District; On-site; INR 5,000,000 - 9,000,000; Full time

Job summary

Revolt Motors seeks a Marketing Head in Gurugram to own branding, customer acquisition, and lifecycle management across the EV brand. You will lead a multi-disciplinary team spanning Brand, Digital, BTL, and CRM to shape how Revolt shows up to consumers and dealerships.

The ideal candidate blends strong brand instinct with a performance-first mindset, capable of crafting campaigns and analyzing data to drive growth, market reach, and ROI.

Qualifications

• Proven track record building consumer brands and driving measurable business outcomes in automotive/EV or lifestyle categories.
• Deep understanding of the Indian consumer, media landscape, and the digital-first marketing environment.
• Experience managing and scaling multi-functional marketing teams, agencies, and external partners.
• Genuine passion for the EV space and alignment with Revolt's mission to redefine electric mobility in India.

Responsibilities

• Marketing Strategy & Annual Planning: Own the annual marketing strategy across Brand, Digital, BTL, and CRM.
• Brand Building & Communication: Set strategic direction for the Revolt brand across all consumer touchpoints.
• Performance Marketing & Digital: Provide oversight on paid and organic digital channels to drive customer acquisition and scale lead volume.
• BTL & Experiential Marketing: Drive on-ground brand presence through events, activations, and dealer engagement.
• CRM & Customer Lifecycle: Own lifecycle strategy from lead nurturing to advocacy.
• Product Launch & Go-to-Market: Lead end-to-market strategy for new product launches.
• Budget Management & ROI: Own the full marketing P&L and ROI.
• Team Leadership & Capability Building: Build and mentor a high-performing marketing team.

Skills

Brand building

Performance marketing

CRM strategy

Team leadership

Job description

Job Purpose:

The Marketing Head is Revolt Motors' most senior marketing leader, responsible for building the Revolt brand, driving customer acquisition, and owning the full customer lifecycle from awareness to advocacy. The CMO will lead a multi-functional team covering Brand & Communication, Performance Marketing & Digital, BTL & Experiential, and CRM, and will be the primary architect of how Revolt shows up to consumers, dealerships, and the broader EV ecosystem in India. The ideal candidate combines strong brand instincts with a performance-first mindset — equally comfortable crafting a brand campaign and dissecting data.

Job Responsibilities:

• Marketing Strategy & Annual Planning
• Own the annual marketing strategy — define brand positioning, campaign priorities, channel mix, and budget allocation across Brand, Digital, BTL, and CRM.
• Build and present quarterly and annual marketing roadmaps to the leadership team and drive its execution.
• Brand Building & Communication
• Set the strategic direction for the Revolt brand — positioning, voice, visual identity, and storytelling across all consumer touchpoints.
• Oversee the Head of Brand Management in executing brand campaigns, social media strategy, influencer partnerships, PR, and community building.
• Performance Marketing & Digital
• Provide strategic oversight on all paid and organic digital channels — Meta, Google, YouTube, OTT, programmatic, SEO, and hyperlocal campaigns.
• Work with the Head of Media Deployment & Digital Marketing to drive efficient customer acquisition, improve CPL and CAC, and scale lead volume.
• attribution across all spend.
• BTL & Experiential Marketing
• Champion on-ground brand presence through test ride events, dealership activations, college drives, city ride events, and mall displays.
• Provide strategic direction to the BTL Manager on city-level activation plans, event priorities, and dealer engagement programmes.
• CRM & Customer Lifecycle
• Own the end-to‑end customer lifecycle strategy — from lead nurturing and test ride conversion through to delivery, retention, and advocacy.
• Product Launch & Go-to-Market
• Lead the end-to‑market strategy for all new product launches — from pre‑launch buzz and launch events to sustained post‑launch campaigns.
• Budget Management & ROI
• Own the full marketing P&L — plan, allocate, and track spend across all functions with a clear return‑on‑investment lens.
• Build and manage relationships with Revolt's creative agencies, media buying agencies, PR firms, digital platforms, and research partners.
• Team Leadership & Capability Building
• Build, mentor, and inspire a high‑performing marketing team across Brand, Digital, BTL, and CRM functions.

Required Skills & Qualifications

• Proven track record of building consumer brands and driving measurable business outcomes — in automotive, EV, consumer tech, mobility, or lifestyle categories.
• Deep understanding of the Indian consumer, media landscape, and the digital-first marketing environment.
• Experience managing and scaling multi-functional marketing teams, agencies, and external partners.
• A genuine passion for the EV space and alignment with Revolt's mission to redefine electric mobility in India. Job Purpose:

The Marketing Head is Revolt Motors' most senior marketing leader, responsible for building the Revolt brand, driving customer acquisition, and owning the full customer lifecycle — from awareness to advocacy. The CMO will lead a multi-functional team covering Brand & Communication, Performance Marketing & Digital, BTL & Experiential, and CRM, and will be the primary architect of how Revolt shows up to consumers, dealerships, and the broader EV ecosystem in India. The ideal candidate combines strong brand instincts with a performance-first mindset — equally comfortable crafting a brand campaign and dissecting data.

Job Responsibilities:

• Marketing Strategy & Annual Planning
• Own the annual marketing strategy — define brand positioning, campaign priorities, channel mix, and budget allocation across Brand, Digital, BTL, and CRM.
• Build and present quarterly and annual marketing roadmaps to the leadership team and drive its execution.
• Brand Building & Communication
• Set the strategic direction for the Revolt brand — positioning, voice, visual identity, and storytelling across all consumer touchpoints.
• Oversee the Head of Brand Management in executing brand campaigns, social media strategy, influencer partnerships, PR, and community building.
• Performance Marketing & Digital
• Provide strategic oversight on all paid and organic digital channels — Meta, Google, YouTube, OTT, programmatic, SEO, and hyperlocal campaigns.
• Work with the Head of Media Deployment & Digital Marketing to drive efficient customer acquisition, improve CPL and CAC, and scale lead volume.
• attribution across all spend.
• BTL & Experiential Marketing
• Champion on-ground brand presence through test ride events, dealership activations, college drives, city ride events, and mall displays.
• Provide strategic direction to the BTL Manager on city-level activation plans, event priorities, and dealer engagement programmes.
• CRM & Customer Lifecycle
• Own the end-to‑end customer lifecycle strategy — from lead nurturing and test ride conversion through to delivery, retention, and advocacy.
• Product Launch & Go-to-Market
• Lead the end‑to‑market strategy for all new product launches — from pre‑launch buzz and launch events to sustained post‑launch campaigns.
• Budget Management & ROI
• Own the full marketing P&L — plan, allocate, and track spend across all functions with a clear return‑on‑investment lens.
• Build and manage relationships with Revolt's creative agencies, media buying agencies, PR firms, digital platforms, and research partners.
• Team Leadership & Capability Building
• Build, mentor, and inspire a high‑performing marketing team across Brand, Digital, BTL, and CRM functions.

Required Skills & Qualifications

• Proven track record of building consumer brands and driving measurable business outcomes — in automotive, EV, consumer tech, mobility, or lifestyle categories.
• Deep understanding of the Indian consumer, media landscape, and the digital-first marketing environment.
• Experience managing and scaling multi-functional marketing teams, agencies, and external partners.
• A genuine passion for the EV space and alignment with Revolt's mission to redefine electric mobility in India.