Marketing Head

Panacorp Software Solutions; Nagercoil; On-site; INR 350,000 - 520,000; Full time

Job summary

Panacorp Software Solutions is seeking a marketing associate to support planning and execution of campaigns, conduct market research, and assist in digital marketing efforts in a fast-growing environment. The role involves coordination with sales, creating promotional content, and assisting with events and product launches.

The position requires strong organizational skills, attention to detail, and a proactive attitude toward branding and customer engagement.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Conduct market research and competitor analysis.
• Support social media and digital marketing activities.
• Coordinate with sales teams for promotional campaigns.
• Create marketing presentations, reports, and promotional materials.
• Help organize events, exhibitions, and product launches.
• Track campaign performance and prepare MIS reports.
• Maintain marketing databases and customer records.
• Assist in lead generation and customer engagement activities.
• Support branding and communication initiatives.

Job description

Key Responsibilities

• Assist in planning and executing marketing campaigns.
• Conduct market research and competitor analysis.
• Support social media and digital marketing activities.
• Coordinate with sales teams for promotional campaigns.
• Create marketing presentations, reports, and promotional materials.
• Help organize events, exhibitions, and product launches.
• Track campaign performance and prepare MIS reports.
• Maintain marketing databases and customer records.
• Assist in lead generation and customer engagement activities.
• Support branding and communication initiatives.