Marketing Head

Best Money Gold (BMG); Madurai District, Chennai, Coimbatore District; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Best Money Gold Pvt. Ltd. is seeking a Marketing Head to lead the company's marketing initiatives across outdoor, field, and digital channels. This role focuses on strategic planning, brand promotion, and growth through campaigns and partnerships.

The ideal candidate has 4–8 years of marketing leadership experience, strong budgeting and team management skills, and a track record in generating leads and improving brand visibility within the Tamil Nadu market.

Qualifications

• 4–8 years of marketing experience.
• Experience leading marketing teams and campaigns.
• Candidates with gold jewellery, gold loan, financial services, or retail marketing experience will be preferred.

Responsibilities

• Develop and execute overall marketing strategies to achieve business targets.
• Plan and manage outdoor marketing activities, including field promotions, campaigns, banners, hoardings, and promotional events.
• Handle advertising activities across digital and traditional media platforms.
• Plan and execute local area marketing campaigns to generate customer leads.
• Identify new marketing opportunities and business development channels.
• Manage advertising budgets and monitor campaign performance.
• Coordinate with advertising agencies, vendors, and media partners.
• Lead, guide, and monitor the marketing team and field marketing executives.
• Develop promotional strategies to improve brand visibility and customer engagement.
• Monitor competitors' marketing activities and market trends.
• Track marketing performance, lead generation, and campaign ROI.
• Prepare regular marketing reports and present results to management.

Skills

Outdoor marketing

Field marketing

Advertising

Brand promotion

Campaign planning

Team leadership

Budget planning

Campaign management

Communication

Negotiation

Presentation

Market research

Lead generation

Business development

Education

MBA in Marketing

Job description

Company Name: Best Money Gold Pvt. Ltd.

Location: Madurai, Chennai , Coimbatore, Tamil Nadu

Position: Marketing Head

Experience: 48 Years

Working Days: 6 Days a Week

Department: Marketing

Job Description

Best Money Gold Pvt. Ltd. is looking for an experienced and dynamic Marketing Head to lead and manage the company's overall marketing activities. The candidate should have strong experience in outdoor marketing, advertising, brand promotion, campaign planning, and team management.

The ideal candidate should be capable of developing effective marketing strategies to increase brand awareness, generate business leads, and drive business growth.

Key Responsibilities

• Develop and execute overall marketing strategies to achieve business targets.
• Plan and manage outdoor marketing activities, including field promotions, campaigns, banners, hoardings, and promotional events.
• Handle advertising activities across digital and traditional media platforms.
• Plan and execute local area marketing campaigns to generate customer leads.
• Identify new marketing opportunities and business development channels.
• Manage advertising budgets and monitor campaign performance.
• Coordinate with advertising agencies, vendors, and media partners.
• Lead, guide, and monitor the marketing team and field marketing executives.
• Develop promotional strategies to improve brand visibility and customer engagement.
• Monitor competitors' marketing activities and market trends.
• Track marketing performance, lead generation, and campaign ROI.
• Prepare regular marketing reports and present results to management.

Required Skills

• Strong experience in Outdoor Marketing and Field Marketing.
• Good knowledge of Advertising and Brand Promotion.
• Experience in digital and traditional advertising.
• Marketing strategy development and execution.
• Team handling and leadership skills.
• Budget planning and campaign management.
• Strong communication, negotiation, and presentation skills.
• Knowledge of local market research and competitor analysis.
• Lead generation and business development skills.

Eligibility Criteria

• Any Degree / MBA in Marketing preferred.
• 4–8 years of relevant marketing experience.
• Proven experience in outdoor marketing and advertising.
• Experience handling marketing teams and promotional campaigns.
• Candidates with gold jewellery, gold loan, financial services, or retail marketing experience will be preferred.

Working Details

• Company: Best Money Gold Pvt. Ltd.
• Job Location: Madurai , Chennai , Coimbatore
• Working Days: 6 Days a Week
• Position: Marketing Head
• Experience: 4–8 Years