Marketing & Growth Executive

Arooraa; Chennai District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

AROORAA is seeking a marketing professional to articulate what we build and why it matters, bridging product engineering and market needs. You will plan campaigns, create content, support launches, and apply SEO to improve findability.

You will lead social media, conduct market research, and assist lead generation in partnership with sales, writing clearly for both technical and non-technical audiences.

Qualifications

• Experience in digital marketing, content marketing or product marketing.
• Clear writing for technical and non-technical audiences.
• Working knowledge of SEO fundamentals.
• Experience managing social media or digital campaigns.
• Familiarity with marketing and analytics tooling.

Responsibilities

• Plan and run digital marketing campaigns across the website and relevant channels.
• Create content—written, visual or campaign-based—explaining AROORAA's products and engineering work clearly.
• Support product launches and major releases with marketing planning.
• Apply SEO fundamentals to improve how AROORAA's site and content are found.
• Manage social media presence and audience engagement.
• Conduct market and customer research to inform positioning and messaging.
• Support lead generation efforts in coordination with sales.

Skills

Digital Marketing

Content Marketing

Product Marketing

SEO

Social Media

Analytics Tools

Tools

Marketing analytics tools

Job description

AROORAA builds several products alongside engineering services, and that combination is easy to explain badly. This role exists to communicate it clearly — what AROORAA builds, why it matters, and for whom — without flattening it into generic agency language.

What you'll work on

• Plan and run digital marketing campaigns across the website and relevant channels
• Create content — written, visual or campaign-based — that explains AROORAA's products and engineering work honestly
• Support product launches and major releases with marketing planning
• Apply SEO fundamentals to improve how AROORAA's site and content are found
• Manage social media presence and audience engagement
• Conduct market and customer research to inform positioning and messaging
• Support lead generation efforts in coordination with sales

What we're looking for

• Experience in digital marketing, content marketing or product marketing
• Comfortable writing clearly for different audiences, technical and non-technical
• Working knowledge of SEO fundamentals
• Experience managing social media or digital campaigns
• Basic comfort with marketing and analytics tooling

Nice to have

• Experience marketing a technology product or B2B software
• Experience with product-launch marketing specifically
• Experience conducting customer or market research

How we think about this role

AROORAA is a product-engineering company, not a generic services vendor — marketing here means explaining both the products we build and the engineering work we do, without reducing either to a buzzword.