Marketing Executive - Ranchi

Drishti IAS; Ranchi; On-site; INR 360,000 - 600,000; Full time

Job summary

Drishti IAS in Ranchi, Jharkhand is seeking a Centre Marketing Executive to manage local marketing, lead generation, and campus outreach. You will coordinate ATL and BTL campaigns, partner with the Delhi Head Office, and drive student engagement and inquiries through targeted local activities.

The role requires strong communication, vendor coordination, and campaign execution skills, along with the ability to monitor performance and report results to support growth.

Qualifications

• Bachelor's degree in Marketing, Management, or related field.
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS exams ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities such as banners, events, seminars, and partnerships.
• Good communication and interpersonal skills for student and vendor interaction.
• MS Office proficiency (Excel, Word, PowerPoint) and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude and willingness to learn.
• Behavioral skills: teamwork, accountability, creativity, and time management.

Responsibilities

• Centre Marketing Ownership and Growth Strategy planning & execution.
• Local Campaign Execution including print, radio, outdoor, events, and college outreach.
• Regional Marketing Coordination with Delhi Head Office and Market Intelligence on competitor activities.
• Performance Monitoring and Revenue Growth support.
• Budget and Vendor Management with local vendors.
• Market and Competitor Insights to refine marketing strategies.
• Performance Reporting with weekly and monthly reports on campaigns.

Skills

Local marketing

ATL & BTL coordination

Campaign planning

Vendor management

Communication skills

MS Office

Education

Bachelor's degree in Marketing

Tools

CRM tools

Social media platforms

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.

• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.