Marketing Executive - Prayagraj

Drishti IAS; Prayagraj; On-site; INR 300,000 - 600,000; Full time

Job summary

Drishti IAS in Prayagraj is seeking a Centre Marketing professional to lead local marketing efforts, plan growth strategies, and execute ATL/BTL campaigns. You will coordinate with the Delhi Head Office and manage local promotions to boost brand visibility and student inquiries.

The role requires a marketing degree with strong communication skills, vendor coordination, and proficiency in MS Office. Experience with CRM or social media is a plus, and independence with regional guidance is valued.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field.
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS ecosystem is an added advantage.
• Coordinate ATL/BTL activities - banners, local events, seminars, partnerships.
• Good communication and interpersonal skills for student and vendor interaction.
• MS Office proficiency and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with regional/head office guidance.

Responsibilities

• Centre Marketing Ownership, Growth Strategy Planning & Execution.
• Local Campaign Execution and Regional Marketing Coordination with Delhi Head Office.
• Market intelligence on competitors and student preferences.
• Performance Monitoring and Revenue Growth Support.
• Budget & Vendor Management and reporting.
• Campaign updates with Delhi Marketing Team.

Skills

Brand Marketing

Campaign Planning

ATL/BTL Execution

Communication

MS Office

CRM Tools

Vendor Management

Reporting

Event Execution

Education

Bachelor's degree in Marketing

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.


• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.


• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.


• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.


• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.


• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.


• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.


• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).


• Basic understanding of marketing activities, promotions, and event execution.


• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.


• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.


• Good communication and interpersonal skills for student and vendor interaction.


• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.


• Strong organization, follow-up, and reporting skills.


• Ability to work independently with guidance from regional/head office teams.


• Positive attitude, disciplined work ethic, and willingness to learn.


• Behavioral skills: Teamwork, accountability, creativity, and time management.