Field Marketing Executive

Drishti Group; Dadri, Ranchi, Jaipur; On-site; INR 279,000 - 469,000; Full time

Job summary

Drishti IAS Centre is seeking a Marketing Executive to execute and manage local marketing and promotional activities, planning and implementing ATL and BTL campaigns to boost brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

You will own centre marketing, coordinate with the Delhi Head Office, monitor campaigns, manage budgets, vendors, and events.

Qualifications

• Bachelor's degree in Marketing, Management, or related field.
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities – banners, local events, seminars, partnerships.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.

Responsibilities

• Centre Marketing Ownership, Growth Strategy Planning & Execution.
• Local Campaign Execution: ATL & BTL campaigns (print, radio, outdoor, events, college outreach).
• Centre Visibility & Branding: in-centre branding, outdoor visibility, event participation.
• Coordination with Head Office: reports, creatives, approvals, and campaign updates with Delhi Marketing Team.
• Event & BTL Performance: plan and execute local events, seminars, and outreach drives with measurable engagement.
• Budget & Vendor Management: manage budgets and coordinate with local vendors.
• Market & Competitor Insights: provide inputs on local trends and promotions to refine strategies.
• Performance Reporting: weekly and monthly reports on campaign performance, leads, and ROI.

Skills

Marketing basics

Communication skills

MS Office

Event coordination

CRM exposure

Teamwork

Vendor interaction

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Social media platforms

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelors degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.